This is a post about dogs being of comfort to the Californian firefighters. A post presented on The Dodo that I am republishing.
But yesterday afternoon came news that here in Oregon we have a blaze. As the Washington Post reported it, in part:
An unusually expansive outbreak of large and fast-moving wildfires threatens communities in three states Wednesday, with the greatest risks focused on Medford, Ore., and Oroville, Calif., as large fires advance in those areas.
In Oregon on Wednesday afternoon, Gov. Kate Brown (D) announced that four towns have experienced significant damage, and she warned residents to expect news of fatalities.
“Oregon has experienced unprecedented fire with significant damage and devastating consequences for the entire state,” she said. Brown said the communities of Detroit, Blue River, Vida, Phoenix and Talent are “substantially destroyed.”
But back to those Californian firefighters.
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Dog Helps Comfort Firefighters Fighting The California Wildfires
Ever since she was a puppy, Kerith has been the bubbliest, most joyful dog, and her mom always knew that she was born to help people.
HEIDI CARMAN
Kerith was originally being trained to be a guide dog for individuals who are blind, but ended up changing career paths to become a therapy dog instead. For the past year she’s been working with local firefighters, providing them comfort in times of need — and with the recent wildfires spreading across California, they need her now more than ever.
HEIDI CARMAN
“Kerith has been going to base camps where the crews start their day before they roll out to fight one of the many wildfires in CA,” Carman said. “She lightens the mood first thing in the morning. We walk around to visit all the crews while they are getting ready for their day of fighting fires. Everyone wants to see her to get some love.”
HEIDI CARMAN
As the fires rage across California, the firefighters’ jobs become more and more stressful as they work hard every moment of the day to save homes and lives. Kerith provides them a moment of relief and joy from the realities of their job — and when many of them see her, they can’t help but envelop her in a huge hug.
HEIDI CARMAN
Kerith loves all her firefighter friends so much, and is more than happy to let them hug her close. She seems to know that what she’s doing is important, and that the hugs she’s getting are more than just hugs. She’s helping to bring comfort when the firefighters need it most.
“Kerith clearly loves what she is doing,” Carman said. “When she sees a fire engine she gets so excited because she knows she is going to see her firefighter friends.”
HEIDI CARMAN
Hopefully the wildfires will be under control soon, but until then, Kerith will continue to give her firefighter friends as many hugs as they need.
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I find it amazing that there are dogs such as Kerith who love to be loved. Now plenty of dogs fall into that category but Kerith is part of a team; the rest of the team are human and working their backsides off fighting fires.
I will leave you for today with a random photograph I found from the ABC News website of one of those fires in California.
Roll on the rain!
And a photograph taken at 11am PDT today of the hills to the East. It includes our own property.
It shows the extent of the smoke; the nearest run of trees across the photograph are on our property.
Maybe because years ago he gave me blanket permission to republish his essays. Maybe because he and I are more or less the same age. Maybe because in my more quieter, introspective moments I wonder where the hell we are going. And Tom seems to agree.
Have a read of this.
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Tomgram: Engelhardt, The Unexpected Past, the Unknown Future
[Note for TomDispatch Readers:Even in this terrible moment, TD does its best to continue offering an alternate view of this increasingly strange planet of ours. And I can only do so because of the ongoing support of readers. (I just wish I could actually thank each of you individually!) If you have the urge to continue to lend a hand in keeping TomDispatch afloat, then do check out our donation page. For a donation of $100 ($125 if you live outside the U.S.), I usually offer a signed, personalized book from one of a number of TD authors listed on that page and you can certainly ask, but no guarantees in this pandemic moment. Still, you really do make all the difference and I can’t thank you enough for that! Tom]
It Could Have Been Different
My World and (Unfortunately) Welcome to It
By Tom Engelhardt
Let me be blunt. This wasn’t the world I imagined for my denouement. Not faintly. Of course, I can’t claim I ever really imagined such a place. Who, in their youth, considers their death and the world that might accompany it, the one you might leave behind for younger generations? I’m 76 now. True, if I were lucky (or perhaps unlucky), I could live another 20 years and see yet a newer world born. But for the moment at least, it seems logical enough to consider this pandemic nightmare of a place as the country of my old age, the one that I and my generation (including a guy named Donald J. Trump) will pass on to our children and grandchildren.
Back in 2001, after the 9/11 attacks, I knew it was going to be bad. I felt it deep in my gut almost immediately and, because of that, stumbled into creating TomDispatch.com, the website I still run. But did I ever think it would be this bad? Not a chance.
I focused back then on what already looked to me like a nightmarish American imperial adventure to come, the response to the 9/11 attacks that the administration of President George W. Bush quickly launched under the rubric of “the Global War on Terror.” And that name (though the word “global” would soon be dropped for the more anodyne “war on terror”) would prove anything but inaccurate. After all, in those first post-9/11 moments, the top officials of that administration were thinking as globally as possible when it came to war. At the damaged Pentagon, Secretary of Defense Donald Rumsfeld almost immediately turned to an aide and told him, “Go massive — sweep it all up, things related and not.” From then on, the emphasis would always be on the more the merrier.
Bush’s top officials were eager to take out not just Osama bin Laden’s al-Qaeda, whose 19 mostly Saudi hijackers had indeed attacked this country in the most provocative manner possible (at a cost of only $400,000-$500,000), but the Taliban, too, which then controlled much of Afghanistan. And an invasion of that country was seen as but the initial step in a larger, deeply desired project reportedly meant to target more than 60 countries! Above all, George W. Bush and his top officials dreamed of taking down Iraqi autocrat Saddam Hussein, occupying his oil-rich land, and making the United States, already the unipolar power of the twenty-first century, the overseer of the Greater Middle East and, in the end, perhaps even of a global Pax Americana. Such was the oil-fueled imperial dreamscape of George W. Bush, Dick Cheney, Donald Rumsfeld, and crew (including that charmer and now bestselling anti-Trump author John Bolton).
Who Woulda Guessed?
In the years that followed, I would post endless TomDispatch pieces, often by ex-military men, focused on the ongoing nightmare of our country’s soon-to-become forever wars (without a “pax” in sight) and the dangers such spreading conflicts posed to our world and even to us. Still, did I imagine those wars coming home in quite this way? Police forces in American cities and towns thoroughly militarized right down to bayonets, MRAPs, night-vision goggles, and helicopters, thanks to a Pentagon program delivering equipment to police departments nationwide more or less directly off the battlefields of Washington’s never-ending wars? Not for a moment.
Who doesn’t remember those 2014 photos of what looked like an occupying army on the streets of Ferguson, Missouri, after the police killing of a Black teenager and the protests that followed? And keep in mind that, to this day, the Republican Senate and the Trump administration have shown not the slightest desire to rein in that Pentagon program to militarize police departments nationwide. Such equipment (and the mentality that goes with it) showed up strikingly on the streets of American cities and towns during the recent Black Lives Matter protests.
Even in 2014, however, I couldn’t have imagined federal agents by the hundreds, dressed as if for a forever-war battlefield, flooding onto those same streets (at least in cities run by Democratic mayors), ready to treat protesters as if they were indeed al-Qaeda (“VIOLENT ANTIFA ANARCHISTS”), or that it would all be part of an election ploy by a needy president. Not a chance.
Or put another way, a president with his own “goon squad” or “stormtroopers” outfitted to look as if they were shipping out for Afghanistan or Iraq but heading for Portland, Albuquerque, Chicago, Seattle, and other American cities? Give me a break! How un-American could you get? A military surveillance drone overhead in at least one of those cities as if this were someone else’s war zone? Give me a break again. Never in my wildest dreams did I think I’d live to witness anything quite like it or a president — and we’ve had a few doozies — even faintly like the man a minority of deeply disgruntled Americans but a majority of electors put in the White House in 2016 to preside over a failing empire.
How about an American president in the year 2020 as a straightforward, no-punches-pulled racist, the sort of guy a newspaper could compare to former segregationist Alabama governor and presidential candidate George Wallace without even blinking? Admittedly, in itself, presidential racism has hardly been unique to this moment in America, despite Joe Biden’s initial claim to the contrary. That couldn’t be the case in the country in which Woodrow Wilson made D.W. Griffith’s Birth of a Nation, the infamous silent movie in which the Ku Klux Klan rides to the rescue, the first film ever to be shown in the White House; nor the one in which Richard Nixon used his “Southern strategy” — Republican presidential candidate Barry Goldwater had earlier labeled it even more redolently “Operation Dixie” — to appeal to the racist fears of Southern whites and so begin to turn that region from a Democratic stronghold into a Republican bastion; nor in the land where Ronald Reagan launched his election campaign of 1980 with a “states’ rights” speech (then still a code phrase for segregation) near Philadelphia, Mississippi, just miles from the earthen dam where three murdered civil rights workers had been found buried in 1964.
Still, an openly racist president (don’t take that knee!) as an autocrat-in-the-making (or at least in-the-dreaming), one who first descended that Trump Tower escalator in 2015 denouncing Mexican “rapists,” ran for president rabidly on a Muslim ban, and for whom Black lives, including John Lewis’s, have always been immaterial, a president now defending every Confederate monument and military base named after a slave-owning general in sight, while trying to launch a Nixon-style “law and (dis)order” campaign? I mean, who woulda thunk it?
And add to that the once unimaginable: a man without an ounce of empathy in the White House, a figure focused only on himself and his electoral and pecuniary fate (and perhaps those of his billionaire confederates); a man filling his hated “deep state” with congressionally unapproved lackies, flacks, and ass-kissers, many of them previously flacks (aka lobbyists) for major corporations. (Note, by the way, that while The Donald has a distinctly autocratic urge, I don’t describe him as an incipient fascist because, as far as I can see, his sole desire — as in those now-disappeared rallies of his — is to have fans, not lead an actual social movement of any sort. Think of him as Mussolini right down to the look and style with a “base” of cheering MAGA chumps but no urge for an actual fascist movement to lead.)
And who ever imagined that an American president might actually bring up the possibility of delaying an election he fears losing, while denouncing mail-in ballots (“the scandal of our time”) as electoral fraud and doing his damnedest to undermine the Post Office which would deliver them amid an economic downturn that rivals the Great Depression? Who, before this moment, ever imagined that a president might consider refusing to leave the White House even if he did lose his reelection bid? Tell me this doesn’t qualify as something new under the American sun. True, it wasn’t Donald Trump who turned this country’s elections into 1% affairs or made contributions by the staggeringly wealthy and corporations a matter of free speech (thank you, Supreme Court!), but it is Donald Trump who is threatening, in his own unique way, to make elections themselves a thing of the past. And that, believe me, I didn’t count on.
Nor did I conceive of an all-American world of inequality almost beyond imagining. A country in which only the truly wealthy (think tax cuts) and the national security state (think budgets eternally in the stratosphere) are assured of generous funding in the worst of times.
The World to Come?
Oh, and I haven’t even mentioned the pandemic yet, have I? The one that should bring to mind the Black Death of the fourteenth century and the devastating Spanish Flu of a century ago, the one that’s killing Americans in remarkable numbers daily and going wild in this country, aided and abetted in every imaginable way (and some previously unimaginable ones) by the federal government and the president. Who could have dreamed of such a disease running riot, month after month, in the wealthiest, most powerful country on the planet without a national plan for dealing with it? Who could have dreamed of the planet’s most exceptional, indispensable country (as its leaders once loved to call it) being unable to take even the most modest steps to rein in Covid-19, thanks to a president, Republican governors, and Republican congressional representatives who consider science the equivalent of alien DNA? Honestly, who ever imagined such an American world? Think of it not as The Decameron, that fourteenth century tale of 10 people in flight from a pandemic, but the Trumpcameron or perhaps simply Trumpmageddon.
And keep in mind, when assessing this world I’m going to leave behind to those I hold near and dear, that Covid-19 is hardly the worst of it. Behind that pandemic, possibly even linked to it in complex ways, is something so much worse. Yes, the coronavirus and the president’s response to it may seem like the worst of all news as American deaths crest 160,000 with no end in sight, but it isn’t. Not faintly on a planet that’s being heated to the boiling point and whose most powerful country is now run by a crew of pyromaniacs.
It’s hard even to fully conceptualize climate change since it operates on a time scale that’s anything but human. Still, one way to think of it is as a slow-burn planetary version of the atomic bombings of Hiroshima and Nagasaki. And by the way, if you’ll excuse a brief digression, in these years, our president and his men have been intent on ripping up every Cold War nuclear pact in sight, while the tensions between two nuclear-armed powers, the U.S. and China, only intensify and Washington invests staggering sums in “modernizing” its nuclear arsenal. (I mean, how exactly do you “modernize” the already-achieved ability to put an almost instant end to the world as we’ve known it?)
But to return to climate change, remember that 2020 is already threatening to be the warmest year in recorded history, while the five hottest years so far occurred from 2015 to 2019. That should tell you something, no?
The never-ending release of greenhouse gases into the atmosphere has been transforming this planet in ways that have now become obvious. My own hometown, New York City, for instance, has officially become part of the humid subtropical climate zone and that’s only a beginning. Everywhere temperatures are rising. They hit 100 degrees this June in, of all places, Siberia. (The Arctic is warming at twice the rate of much of the rest of the planet.) Sea ice is melting fast, while floods and mega-droughts intensify and forests burn in a previously unknown fashion.
And as a recent heat wave across the Middle East — Baghdad hit a record 125 degrees — showed, it’s only going to get hotter. Much hotter and, given how humanity has handled the latest pandemic, how will it handle the chaos that goes with rising sea levels drowning coastlines but also affecting inland populations, ever fiercer storms, and flooding (in recent weeks, the summer monsoon has, for instance, put one third of Bangladesh underwater), not to speak of the migration of refugees from the hardest-hit areas? The answer is likely to be: not well.
And I could go on, but you get the point. This is not the world I either imagined or would ever have dreamed of leaving to those far younger than me. That the men (and they are largely men) who are essentially promoting the pandemicizing and over-heating of this planet will be the greatest criminals in history matters little.
Let’s just hope that, when it comes to creating a better world out of such a god-awful mess, the generations that follow us prove better at it than mine did. If I were a religious man, those would be my prayers.
And here’s my odd hope. As should be obvious from this piece, the recent past, when still the future, was surprisingly unimaginable. There’s no reason to believe that the future — the coming decades — will prove any easier to imagine. No matter the bad news of this moment, who knows what our world might really look like 20 years from now? I only hope, for the sake of my children and grandchildren, that it surprises us all.
This is such a powerful essay written from the heart of a good man.
I, too, wonder and worry about the next twenty years. Indeed, there are the stirrings of a book in my head. How that younger generation are reacting to the present and, more importantly, how they will react and respond to the next few years?
I’m 75 and really hope to live for quite a few more years. Jean is just a few years younger.
But much more importantly I have a son, Alex, who is 49, and a daughter, Maija, who is 48, and a grandson, Morten, of my daughter and her husband, who is 9.
I wrote in my post of the 23rd: “In fact tomorrow I shall republish a post I wrote in 2015 about the origins of the dog!”
Well tomorrow wasn’t possible with the sad news of the loss of our cat.
But it is today! It was originally published on the 13th July, 2015 – my how 5 years have sped by!
So here it is again. I suspect many of you have not read it!
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The Origins of the Dog.
Dogs and humans go back even further than previously thought.
Humans and dogs were constant companions well before our ancestors settled in villages and started growing crops 10,000 years ago …
I have no doubt that thousands of dog owners all around the world must be enthralled by the way that dogs relate to us and, in turn, how we humans relate to dogs. More than once a day, one of our dogs will do something that has me and Jean marvelling at their way of living so close to us.
Then when one starts to reflect on how long dogs and humans have been together, perhaps it could be seen as the direct result of that length of relationship.
Now there’s nothing new in me writing this, after all the home page of Learning from Dogs states:
Yet they have been part of man’s world for an unimaginable time, at least 30,000 years. That makes the domesticated dog the longest animal companion to man, by far!
Back in May the website Livescience published an article that revealed more about the length of our relationship with dogs. This is how it opened:
Ancient Wolf DNA Could Solve Dog Origin Mystery
by Becky Oskin, Senior Writer
Humans and dogs were constant companions well before our ancestors settled in villages and started growing crops 10,000 years ago, a new study suggests.
Genetic evidence from an ancient wolf bone discovered lying on the tundra in Siberia’s Taimyr Peninsula reveals that wolves and dogs split from their common ancestor at least 27,000 years ago. “Although separation isn’t the same as domestication, this opens up the possibility that domestication occurred much earlier than we thought before,” said lead study author Pontus Skoglund, who studies ancient DNA at Harvard Medical School and the Broad Institute in Massachusetts. Previously, scientists had pegged the wolf-dog split at no earlier than 16,000 years ago.
The Livescience article referred to results that were published in the journal Current Biology on May 21st this year. One needs a subscription to read the full report but here is their summary:
The origin of domestic dogs is poorly understood [ 1–15 ], with suggested evidence of dog-like features in fossils that predate the Last Glacial Maximum [ 6, 9, 10, 14, 16 ] conflicting with genetic estimates of a more recent divergence between dogs and worldwide wolf populations [ 13, 15, 17–19 ]. Here, we present a draft genome sequence from a 35,000-year-old wolf from the Taimyr Peninsula in northern Siberia. We find that this individual belonged to a population that diverged from the common ancestor of present-day wolves and dogs very close in time to the appearance of the domestic dog lineage. We use the directly dated ancient wolf genome to recalibrate the molecular timescale of wolves and dogs and find that the mutation rate is substantially slower than assumed by most previous studies, suggesting that the ancestors of dogs were separated from present-day wolves before the Last Glacial Maximum. We also find evidence of introgression from the archaic Taimyr wolf lineage into present-day dog breeds from northeast Siberia and Greenland, contributing between 1.4% and 27.3% of their ancestry. This demonstrates that the ancestry of present-day dogs is derived from multiple regional wolf populations.
That summary page also includes the following Graphical Abstract:
I don’t have permission to republish the Livescience article in full but would like to offer the closing paragraphs of this fascinating report.
“It is a very well-done paper,” Perry [George Perry, an expert in ancient DNA at Pennsylvania State University] told Live Science. “This topic is a critical one for our understanding of human evolution and human-environment interactions in the Paleolithic. Partnership with early dogs may have facilitated more efficient hunting strategies.”
If dogs first befriended hunter-gatherers, rather than farmers, then perhaps the animals helped with hunting or keeping other carnivores away. For instance, an author of a new book claims humans and dogs teamed up to drive Neanderthals to extinction. Skoglund also suggested the Siberian husky followed nomads across the Bering Land Bridge, picking up wolf DNA along the way.
“It might have been beneficial for them to absorb genes that were adapted to this high Arctic environment,” Skoglund said.
This is the first wolf genome from the Pleistocene, and more ancient DNA from prehistoric fossils could provide further insights into the relationship between wolves, dogs and humans, the researchers said.
Yes, our dogs have been part of man’s world for an unimaginable time – and Jean and I, as with tens of thousands of others, can’t imagine a world without dogs.
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They are our supreme companions. They don’t judge. They don’t lie. They are …. well let me repeat what I wrote right at the beginning of the blog.
Dogs are part of the Canidae, a family including wolves, coyotes and foxes, thought to have evolved 60 million years ago. There is no hard evidence about when dogs and man came together but dogs were certainly around when man developed speech and set out from Africa, about 50,000 years ago. See an interesting article by Dr. George Johnson.
Because of this closeness between dogs and man, we (as in man!) have the ability to observe the way they live. Now I’m sure that scientists would cringe with the idea that the way that a dog lives his life sets an example for us humans, well cringe in the scientific sense. But man seems to be at one of those defining stages in mankind’s evolution where the forces bearing down on the species homo sapiens have the potential to cause very great harm. If the example of dogs can provide a beacon of hope, an incentive to change at a deep cultural level, then the quicker we ‘get the message’, the better it will be.
The Moon is an astronomical body orbitingEarth and is the planet’s only natural satellite. It is the fifth-largest satellite in the Solar System, and by far[13] the largest among planetary satellites relative to the size of the planet that it orbits (its primary). The Moon is, after Jupiter‘s satellite Io, the second-densest satellite in the Solar System among those whose densities are known.
The Moon is thought to have formed about 4.51 billion years ago, not long after Earth. The most widely accepted explanation is that the Moon formed from the debris left over after a giant impact between Earth and a hypothetical Mars-sized body called Theia. New research of Moon rocks, although not rejecting the Theia hypothesis, suggests that the Moon may be older than previously thought.[14]
The Moon is in synchronous rotation with Earth, and thus always shows the same side to Earth, the near side. Because of libration, slightly more than half (about 59%) of the total lunar surface can be viewed from Earth.[15] The near side is marked by dark volcanic maria that fill the spaces between the bright ancient crustal highlands and the prominent impact craters. After the Sun, the Moon is the second-brightest celestial object regularly visible in Earth’s sky. Its surface is actually dark, although compared to the night sky it appears very bright, with a reflectance just slightly higher than that of worn asphalt. Its gravitational influence produces the ocean tides, body tides, and the slight lengthening of the day.
The Moon’s average orbital distance is 384,402 km (238,856 mi),[16][17] or 1.28 light-seconds. This is about thirty times the diameter of Earth. The Moon’s apparent size in the sky is almost the same as that of the Sun, since the star is about 400 times the lunar distance and diameter. Therefore, the Moon covers the Sun nearly precisely during a total solar eclipse. This matching of apparent visual size will not continue in the far future because the Moon’s distance from Earth is gradually increasing.
Venus is the second planet from the Sun. It is named after the Roman goddess of love and beauty. As the second-brightest natural object in the night sky after the Moon, Venus can cast shadows and can be, on rare occasion, visible to the naked eye in broad daylight.[15][16] Venus lies within Earth’s orbit, and so never appears to venture far from the Sun, either setting in the west just after dusk or rising in the east a bit before dawn. Venus orbits the Sun every 224.7 Earth days.[17] With a rotation period of 243 Earth days, it takes longer to rotate about its axis than any other planet in the Solar System and does so in the opposite direction to all but Uranus (meaning the Sun rises in the west and sets in the east).[18] Venus does not have any moons, a distinction it shares only with Mercury among planets in the Solar System.[19]
Venus is a terrestrial planet and is sometimes called Earth’s “sister planet” because of their similar size, mass, proximity to the Sun, and bulk composition. It is radically different from Earth in other respects. It has the densest atmosphere of the four terrestrial planets, consisting of more than 96% carbon dioxide. The atmospheric pressure at the planet’s surface is 92 times that of Earth, or roughly the pressure found 900 m (3,000 ft) underwater on Earth. Venus is by far the hottest planet in the Solar System, with a mean surface temperature of 737 K (464 °C; 867 °F), even though Mercury is closer to the Sun. Venus is shrouded by an opaque layer of highly reflective clouds of sulfuric acid, preventing its surface from being seen from space in visible light. It may have had water oceans in the past,[20][21] but these would have vaporized as the temperature rose due to a runaway greenhouse effect.[22] The water has probably photodissociated, and the free hydrogen has been swept into interplanetary space by the solar wind because of the lack of a planetary magnetic field.[23] Venus’s surface is a dry desertscape interspersed with slab-like rocks and is periodically resurfaced by volcanism.
As one of the brightest objects in the sky, Venus has been a major fixture in human culture for as long as records have existed. It has been made sacred to gods of many cultures, and has been a prime inspiration for writers and poets as the morning star and evening star. Venus was the first planet to have its motions plotted across the sky, as early as the second millennium BC.[24]
I included these excerpts from WikiPedia because many will find them of interest and quite a few, including yours truly, actually learnt something!
This, again, is not about our beloved animals; in other words, this is not about our dogs.
But it is about something of supreme importance: The role of innovation. That’s innovation in all aspects of our human lives. Think of it as a process of innovation.
There was the Diffusion of Innovation (DOI) Theory developed by E.M. Rogers in 1962. There is a comprehensive explanation of DOI here, from where I take the following diagram, but before explaining, from that same site, the meanings behind the definitions, I would like to emphasize one important point: “It works better with adoption of behaviors rather than cessation or prevention of behaviors.“.
So here is that diagram:
Here are the meanings of those terms (my emboldening):
Adoption of a new idea, behavior, or product (i.e., “innovation”) does not happen simultaneously in a social system; rather it is a process whereby some people are more apt to adopt the innovation than others.
Researchers have found that people who adopt an innovation early have different characteristics than people who adopt an innovation later. When promoting an innovation to a target population, it is important to understand the characteristics of the target population that will help or hinder adoption of the innovation.
There are five established adopter categories, and while the majority of the general population tends to fall in the middle categories, it is still necessary to understand the characteristics of the target population. When promoting an innovation, there are different strategies used to appeal to the different adopter categories.
Innovators – These are people who want to be the first to try the innovation. They are venturesome and interested in new ideas. These people are very willing to take risks, and are often the first to develop new ideas. Very little, if anything, needs to be done to appeal to this population.
Early Adopters – These are people who represent opinion leaders. They enjoy leadership roles, and embrace change opportunities. They are already aware of the need to change and so are very comfortable adopting new ideas. Strategies to appeal to this population include how-to manuals and information sheets on implementation. They do not need information to convince them to change.
Early Majority – These people are rarely leaders, but they do adopt new ideas before the average person. That said, they typically need to see evidence that the innovation works before they are willing to adopt it. Strategies to appeal to this population include success stories and evidence of the innovation’s effectiveness.
Late Majority – These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority. Strategies to appeal to this population include information on how many other people have tried the innovation and have adopted it successfully.
Laggards – These people are bound by tradition and very conservative. They are very skeptical of change and are the hardest group to bring on board. Strategies to appeal to this population include statistics, fear appeals, and pressure from people in the other adopter groups.
Now there’s a TED Talk that I hadn’t seen, and yet nearly 51 million people had! It came to me as an email from TED and yesterday, while we were sitting up in bed early in the morning, I watched it. It ‘spoke’ to me and I felt that I just had to share it with you.
Because so many of the problems that face our society today are global issues and if humans are to have a future on this planet then we need great leaders who will inspire us.
Now watch the following video, it’s just over 18 minutes long, but it says it all.
Learning from Dogs 