How NOT to sell beer!

Adding to the chorus of voices criticising Budweiser.

I’m going to republish in full what arrived in my ‘in-box’ yesterday from Howling For Justice.

But before I do that, let’s consider the ancient history of the wolf and the connection with our dogs of today. I shall do that by offering a small extract from something that I will be presenting at a meeting in Grants Pass on February, 10th.

Dogs are part of the Canidae species, a family including wolves, coyotes and foxes, thought to have evolved some sixty million years ago. There is no hard evidence as to when dogs and man came together but dogs were certainly around when man developed speech and set out from Africa; about fifty thousand years ago.

What is clear is that the dog represents man’s longest domesticated animal companion; by far. Some scientists believe that we have had the benefits of dogs in our lives for thirty thousand years. Indeed, some have proposed that the benefits of having tame wolves around us humans helped man be so successful a hunter and gatherer that it was instrumental, a mere ten thousand years ago, in humans first discovering how to cultivate crops and domesticate animals. Becoming the most significant single development in human history.

Because reflect that for a previous three million years Stone Age man, the hunter-gatherer, had engaged in activities as natural as the swoop of a hawk or the grazing of a horse.


OK, on to that Budweiser advertisement.

Budweiser Takes Low Road – Demonizes Wolves To Sell Suds


February 1, 2015

We all know about the Budweiser ad, a little lost puppy being threatened by a wolf. I won’t show the ad because it’s BS and I don’t want to give it any publicity but Budweiser should be ashamed. Are they that desperate to sell beer?

Get a grip Budweiser, very poorly played. Beer drinkers around the country should boycott Bud if the ad is not pulled. It’s a low blow to wolves, one of the most persecuted animals on the planet.

Please click the link below and sign the petition to tell Budweiser what you think of their blatant demonizing of wolves.


Tell Budweiser: Don’t Demonize Wolves to Sell Beer


author: Center for Biological Diversity

target: Anheuser-Busch CEO, Thomas W. Sante

Purposefully demonizing an animal that is part of America’s natural heritage is no way to sell beer.

But that hasn’t stopped Budweiser from crafting a commercial for this year’s Superbowl that intentionally drums up anti-wolf sentiment to try and capitalize on our culture’s outsized fear of wolf attacks.

The ad pits a cute puppy against a snarling, evil-looking wolf. In the ad the puppy is saved from the vicious wolf by the arrival of a team of Clydesdale horses.

Here’s a reality check: 1.2 million dogs are euthanized in shelters in the United States each year while another 1.2 million dogs are hit and killed by cars on America’s roads.

By comparison, wolves are a virtually non-existent threat to our furry canine friends, only in very rare instances attacking dogs if they feel threatened or perceive them as competitors. The real threat to both dogs and wolves, as these numbers show and as Budweiser’s cynical attempt to boost sales indicates, is people.

Take action — tell Budweiser to pull its wolf-hating ad, demonizing an endangered species is no way to sell beer.


Please feel free to share this post to spread the word that animal and nature lovers are not amused by this!

6 thoughts on “How NOT to sell beer!

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