A powerful reminder of ethical business practices.
First the background to today’s post. (You may want to settle down with a glass of something; it’s a bit of a ramble!)
In 1968, I emigrated to Sydney, Australia. In those days, one could get a sponsored one-way flight ticket to Australia for 10 GBP if one intended to make Australia your new home. Once there, I obtained a sales clerking job with the Australian division of the famous British company, ICI (Imperial Chemical Industries). I had previously been working for a UK part of ICI Plastics, British Visqueen Ltd, in Stevenage, Hertfordshire.
Going to Australia came about because in the UK, I had been dating a Finnish woman who, together with her parents and sisters, was living in Sydney. So when Britta returned to Sydney I thought ‘what the hell’ for a ‘tenner’ I can follow her out there. (We subsequently married and Britta is the mother of my son, Alex, and daughter, Maija.)
Via very circuitous circumstances, I ended up as a freelance journalist working for a Finnish magazine KotiPosti. Britta and I spent many months in 1969-1970 driving 30,000 miles all around around Australia finding Finns in the most amazing places doing the most incredible things, and me writing about them. Then I was invited to travel to Helsinki and in 1970, Britta and I decided to go to Finland via the Trans-Siberian Railway, all the way from Nakhodka in Eastern Russia, on the Sea of Japan, to Moscow, thence on to Helsinki. The route being via Vladivostok, Irkutsk (where we took 24 hours out to visit Lake Baikal), Novosibirsk, Moscow, St. Petersburg (Leningrad) and the short hop to Helsinki.

What on earth does this have to do with IBM? Hang on in there! 😉
We initially travelled from Australia to Japan because in 1970, Expo 70 was being held in Japan, and KotiPosti had asked me to write about the event. One of the most impressive stands at Expo 70 was the IBM stand. Frankly, it blew me away.
So now fast-forward to Britta and me having completed our stuff in Helsinki and on our way home to Sydney, via London of course, because I still had family in England. A couple of evenings after we had arrived at Preston Road, Wembley, where my mother’s house was, I read an advertisement in the daily evening newspaper, The London Evening Standard, (still going strong) that IBM UK Ltd, their office products division, were looking for salesmen. I had been so impressed with IBM at Expo 70 that I seemed unable to resist applying for the job. To my amazement, I won a place in IBM’s sales team and was with IBM for 8 years – we never returned to Australia.
Fast forward all the way to present times.
A while ago, I signed up to the Current and Ex-IBM Employee Group (Unofficial) on Linked-In. Yesterday, a member of that group published, The Original IBM Basic Beliefs for those that have never seen them. They really are worth sharing because how much better would our corporate world be if all businesses subscribed to these beliefs. Here they are:
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The Original IBM Basic Beliefs for those that have never seen them.
Respect for the Individual
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Our basic belief is respect for the individual, for his rights and dignity. It follows from this principle that IBM should:
1. Help each employee to develop his potential and make the best use of his abilities
2. Pay and promote on merit
3. Maintain two-way communications between manager and employee, with opportunity for a fair hearing and equitable settlement of disagreements.
Service to the Customer
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We are dedicated to giving our customers the best possible service. Our products and services bring profits only to the degree that they serve the customer and satisfy his needs. This demands that we:
1. Know our customers’ needs, and help them anticipate future needs
2. Help customers use our products and services in the best possible way.
3. Provide superior equipment maintenance and supporting services
Excellence Must Be a Way of Life
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We want IBM to be known for its excellence. Therefore, we believe that every task, in every part of the business, should be performed in a superior manner and to the best of our ability. Nothing should be left to chance in our pursuit of excellence. For example, we must:
1. Lead in new developments
2. Be aware of advanced made by others, better them where we can, or be willing to adopt them whenever they fit our needs.
3. Produce quality products of the most advanced design and at the lowest possible cost
Managers Must Lead Effectively
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Our success depends on intelligent and aggressive management which is sensitive to the need for making an enthusiastic partner of every individual in the organization. This requires that managers:
1. Provide the kind of leadership that will motivate employees to do their jobs in a superior way.
2. Meet frequently with all their people.
3. Have the courage to question decisions and policies; have the vision to see the needs of the Company as well as the division and department
4. Plan for the future by keeping an open mind to new ideas, whatever the source
Obligations to stockholders
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IBM has obligations to its stockholders whose capital has created our jobs. These require us to:
1. Take care of the property our stockholders have entrusted to us.
2. Provide an attractive return on invested capital
3. Exploit opportunities for continuing profitable growth
Fair Deal for the Supplier
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We want to deal fairly and impartially with suppliers of goods and services. We should:
Select suppliers and according to the quality of their products or services, their general reliability and competitiveness of price.
1. Recognize the legitimate interests of both supplier and IBM when negotiating a contract; administer such contracts in good faith
2. Avoid suppliers becoming unduly dependent on IBM
IBM should be a Good Corporate Citizen
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We accept our responsibilities as a corporate citizen in community, national and world affairs; we serve our interest best when we serve the public interest. We believe that the immediate and long-term public interest is best served by a system of competing enterprises. Therefore, we believe we should compete vigorously, but in a spirit of fair play, with respect for our competitors, and with respect for the law. In communities where IBM facilities are located, we do our utmost to help create an environment in which people want to work and live. We acknowledge our obligation as a business institution to help improve the quality of the society we are part of. We want to be in the forefront of those companies which are working to make our world a better place.
Thomas J. Watson, Jr.
April 1969
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1969! Coming up to 45-years ago. Sometimes one wonders if society has learnt anything in the last five decades!