Another guest post from Penny Martin.
Well I am preparing this post on Saturday, the 14th. The operation for the hernia on the 10th went smoothly enough but I did not reckon on the discomfort that would follow. Indeed, I was talking to a good friend on Thursday and he said that the pain would more or less last for two weeks. My son gave me the good advice to take regular doses of an over-the-shelf painkiller rather than the stronger tablets the hospital gave me because those prohibited driving! I returned to a small amount of driving last Friday.
Now on with the show!
Penny Martin first wrote a guest post for me in February, Fostering or adopting a dog, and I am delighted to present her second post. Over to her!
Why Now Is a Great Time for a Pet Business and How to Start Your Own
By Penny Martin.
If you are an animal lover who wants to spend your days scrolling through cute dog pictures and surrounded by furry clients, now is a great time to consider starting your own pet business. Here, you can learn more about which relevant business areas experiencing growth and tips to get started on the right foot.
Reasons Why It’s a Great Time for Pet Businesses
A growing number of families include animals. According to the American Veterinary Medical Association data, more than half of American households have a pet. That number appears to be growing, too, representing an increased need for care services.
Pets are not just more abundant; they are also becoming full-fledged family members. As a result, spending on them is also increasing. Despite rapid growth in many care service areas, there are not enough providers to meet this increased demand.
Animal-Related Businesses That Are Thriving
If you are curious about what type of business to start, look no further than pet care providers. There are several types of jobs you can get involved in:
- Training and behavioral services: Training isn’t just for puppies. Dogs of all ages can benefit from learning household rules and appropriate behaviors when they are out and about.
- Dog walking and pet sitting: This is usually based out of the client’s home, where you pick them up for a walk or provide companionship for short periods.
- Boarding: This is an excellent option for individuals who would rather welcome dogs and cats to their own home or care facility. Many boarding companies also provide daycare services.
- Grooming: You will need to learn how to groom different types of pets to master the skills for a successful grooming career. However, if you enjoy helping dogs look their best, this is an excellent high-demand field.
Business Strategies to Help You Succeed
Economic conditions are excellent for small pet-focused companies to thrive. However, as an entrepreneur, you need to follow some basic business principles to succeed.
Start by choosing an appropriate legal structure. Research the most popular setup for businesses like yours to find one that fits your needs. Then, file with the appropriate offices to make it official. Next, take time to develop a comprehensive business plan. This document will do more than get you up and running; it will also serve as a reference as you continue to grow. Be sure to conduct market research to identify your target customers.
Implement a structured invoicing process to set clear payment terms for clients and ensure you get paid on time, especially if you send invoices immediately after performing a service. Accepting several forms of payment is also helpful for clients. Use an invoice maker, free online usually, to streamline the process. Simply add your logo and business information, and you are ready to go.
Use bookkeeping software to track your income and expenses and gain insight into your cash flow. This is a great way to organize and store receipts, ensuring compliance with regulatory agencies. It also makes tax filing easier at the end of the year and helps you find the most deductions.
A growing number of households with pets and increased spending make now a great time to start an animal-related business. Care and service providers are excellent fields to consider, with high demand for groomers, trainers, and dog walkers. However, no matter what type of company you start, sound business strategies can keep it running smoothly.
As an ex-entrepreneur, who fundamentally was a salesman, I can also add the following to that post.
It starts and ends with the customer. A business plan is vital and so too is market research. But unless you have a clear vision of how you are to sell your services and what’s the difference that makes the difference you must not proceed. Selling is all about: Need; Feature; Benefit.
- Open-ended questions to establish the need. (Those are questions that cannot be answered with a yes or a no.)
- Keep on asking, and establishing a relationship, until you and the potential customer are clear that there is a need.
- Then speak about the features of what you are selling that matches the need/s. Do not progress until the prospective customer understands and agrees.
- For every agreed feature be clear what the benefit is for the customer; of that particular feature.
- Try closing the deal. If there is hesitation then understand why. Resolve it. Try closing the deal again.
The very best of luck to those that want to run with this.