The latest from Bill McKibben has to be read and shared.
Introduction
We live in a world where there’s a great fondness for shortness, whether it’s headlines, soundbites, Twitter length ‘conversations’, text messages, and the rest. However, I’m introducing an essay from Bill McKibben that is long. When I use the word long I mean both literally, the essay is a shade under 6,200 words, and subjectively, the essay is long, very long, on meaning.
It was published in the August 2nd, 2012 issue of Rolling Stone. As Allyse of the 350.org team wrote in a widely distributed email,
Here at 350.org, we do a lot of our internal communication via online chat, and our written shorthand for “YES!” and “totally awesome!” and “you rock!” is “++”. Which is why I say to you: ++ Social Media Team, ++. You all rock.
Bill McKibben’s article in Rolling Stone—which we asked you to spread around the internet last week—has been shared on Facebook almost 100K times and seen by hundreds of thousands of people. Great work. If you haven’t read it yet, please do.
This article really lays out the intellectual framework for much of our work in the weeks, months, and years ahead. We want to keep pushing these ideas out there, especially this one: our objection to the fossil fuel industry is structural—these businesses are in fact planning to wreck the planet!
So we took a quote from Bill’s article and made it into a graphic that’s already been shared almost 2,500 times on Facebook. Will you help us push it past 5,000? Click here to share.
As you know if you’ve read the article, this is really an all-hands-on-deck moment for humanity. Thanks for doing your part—in ways both large and small.
Onward,
Allyse
Will you put aside some time, settle down in a comfortable chair, and read the article? Please do!
It crossed my mind to split it over a couple of days but I decided against that. But I have inserted a ‘click to reveal more’ about 1,100 words into the article – please do read on when you reach that point. And just as important, do comment!
Oh, want to see that image on Facebook that has been shared so widely? Here it is:

Finally, feel free to share this as far and wide as you want. Thank you.
oooOOOooo
(Apart from the first image from Edel Rodriguez, all the other photographs have been inserted by me and are not in the original Rolling Stone production – I decided to insert them to make reading the article more visually attractive on a screen.)
Global Warming’s Terrifying New Math
Three simple numbers that add up to global catastrophe – and that make clear who the real enemy is

By Bill McKibben
July 19, 2012 9:35 AM ET
If the pictures of those towering wildfires in Colorado haven’t convinced you, or the size of your AC bill this summer, here are some hard numbers about climate change: June broke or tied 3,215 high-temperature records across the United States. That followed the warmest May on record for the Northern Hemisphere – the 327th consecutive month in which the temperature of the entire globe exceeded the 20th-century average, the odds of which occurring by simple chance were 3.7 x 10-99, a number considerably larger than the number of stars in the universe.
Meteorologists reported that this spring was the warmest ever recorded for our nation – in fact, it crushed the old record by so much that it represented the “largest temperature departure from average of any season on record.” The same week, Saudi authorities reported that it had rained in Mecca despite a temperature of 109 degrees, the hottest downpour in the planet’s history.
Not that our leaders seemed to notice. Last month the world’s nations, meeting in Rio for the 20th-anniversary reprise of a massive 1992 environmental summit, accomplished nothing. Unlike George H.W. Bush, who flew in for the first conclave, Barack Obama didn’t even attend. It was “a ghost of the glad, confident meeting 20 years ago,” the British journalist George Monbiot wrote; no one paid it much attention, footsteps echoing through the halls “once thronged by multitudes.” Since I wrote one of the first books for a general audience about global warming way back in 1989, and since I’ve spent the intervening decades working ineffectively to slow that warming, I can say with some confidence that we’re losing the fight, badly and quickly – losing it because, most of all, we remain in denial about the peril that human civilization is in.
When we think about global warming at all, the arguments tend to be ideological, theological and economic. But to grasp the seriousness of our predicament, you just need to do a little math. For the past year, an easy and powerful bit of arithmetical analysis first published by financial analysts in the U.K. has been making the rounds of environmental conferences and journals, but it hasn’t yet broken through to the larger public. This analysis upends most of the conventional political thinking about climate change. And it allows us to understand our precarious – our almost-but-not-quite-finally hopeless – position with three simple numbers.