Tour de France 2013: Spectre of Lance Armstrong could prevent Chris Froome reaping sponsorship deals
The spectre of Lance Armstrong could hurt Chris Froome’s ability to fully exploit his Tour de France triumph, leading sponsorship experts warned last night.
Heading for glory: Chris Froome is cheered on by a British fan Photo: PA
Brands might have been expected to flock to Britain’s latest cycling star after he became the country’s second successive winner of the world’s most famous bike race yesterday.
However, Froome was also the first man to secure the yellow jersey since Armstrong confessed to doping his way to all seven of his Tour de France victories, a scandal from which the sport has yet to fully recover.
A slightly different thought from Willie Nelson brought to you courtesy of Bob Derham:
“I think it is just terrible and disgusting how everyone has treated Lance Armstrong, especially after what he achieved, winning seven Tour de France races while on drugs.
When I was on drugs, I couldn’t even find my bike ….”
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