Bill Watterson of the AHA posted the following yesterday:
I wish people were more like animals. Animals don’t try to change you. Animals like you just the way you are. They listen to your problems, they comfort you when you’re sad, and all they ask in return is a little kindness.
There are few people visiting Learning from Dogs these days but so what! I do not publish posts to elicit comments or ‘Likes’, I just do it for my own pleasure, and if there are a very few who like my blog posts then that is a bonus.
Plus I cannot guarantee that some of these photographs have not appeared in earlier Picture Parades.
It is what we share with animals, but it is not as straightforward as one thinks!
The range of thinking, in terms of logical thinking, even in humans, is enormous. And when we watch animals, especially mammals, it is clear that they are operating in a logical manner. By ‘operating’ I am referring to their thought processes.
So a recent article in The Conversation jumped out at me. Here it is:
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Humans and animals can both think logically − but testing what kind of logic they’re using is tricky
Can a monkey, a pigeon or a fish reason like a person? It’s a question scientists have been testing in increasingly creative ways – and what we’ve found so far paints a more complicated picture than you’d think.
Imagine you’re filling out a March Madness bracket. You hear that Team A beat Team B, and Team B beat Team C – so you assume Team A is probably better than Team C. That’s a kind of logical reasoning known as transitive inference. It’s so automatic that you barely notice you’re doing it.
It turns out humans are not the only ones who can make these kinds of mental leaps. In labs around the world, researchers have tested many animals, from primates to birds to insects, on tasks designed to probe transitive inference, and most pass with flying colors.
As a scientist focused on animal learning and behavior, I work with pigeons to understand how they make sense of relationships, patterns and rules. In other words, I study the minds of animals that will never fill out a March Madness bracket – but might still be able to guess the winner.
Logic test without words
The basic idea is simple: If an animal learns that A is better than B, and B is better than C, can it figure out that A is better than C – even though it’s never seen A and C together?
In the lab, researchers test this by giving animals randomly paired images, one pair at a time, and rewarding them with food for picking the correct one. For example, animals learn that a photo of hands (A) is correct when paired with a classroom (B), a classroom (B) is correct when paired with bushes (C), bushes (C) are correct when paired with a highway (D), and a highway (D) is correct when paired with a sunset (E). We don’t know whether they “understand” what’s in the picture, and it is not particularly important for the experiment that they do.
In a transitive inference task, subjects learn a series of rewarded pairs – such as A+ vs. B–, B+ vs. C– – and are later tested on novel pairings, like B vs. D, to see whether they infer an overall ranking. Olga Lazareva, CC BY-ND
One possible explanation is that the animals that learn all the tasks create a mental ranking of these images: A > B > C > D > E. We test this idea by giving them new pairs they’ve never seen before, such as classroom (B) vs. highway (D). If they consistently pick the higher-ranked item, they’ve inferred the underlying order.
What’s fascinating is how many species succeed at this task. Monkeys, rats, pigeons – even fish and wasps – have all demonstrated transitive inference in one form or another.
The twist: Not all tasks are easy
But not all types of reasoning come so easily. There’s another kind of rule called transitivity that is different from transitive inference, despite the similar name. Instead of asking which picture is better, transitivity is about equivalence.
In this task, animals are shown a set of three pictures and asked which one goes with the center image. For example, if white triangle (A1) is shown, choosing red square (B1) earns a reward, while choosing blue square (B2) does not. Later, when red square (B1) is shown, choosing white cross (C1) earns a reward while choosing white circle (C2) does not. Now comes the test: white triangle (A1) is shown with white cross (C1) and white circle (C2) as choices. If they pick white cross (C1), then they’ve demonstrated transitivity.
In a transitivity task, subjects learn matching rules across overlapping sets – such as A1 matches B1, B1 matches C1 – and are tested on new combinations, such as A1 with C1 or C2, to assess whether they infer the relationship between A1 and C1. Olga Lazareva, CC BY-ND
The change may seem small, but species that succeed in those first transitive inference tasks often stumble in this task. In fact, they tend to treat the white triangle and the white cross as completely separate things, despite their common relationship with the red square. In my recently published review of research using the two tasks, I concluded that more evidence is needed to determine whether these tests tap into the same cognitive ability.
Small differences, big consequences
Why does the difference between transitive inference and transitivity matter? At first glance, they may seem like two versions of the same ability – logical reasoning. But when animals succeed at one and struggle with the other, it raises an important question: Are these tasks measuring the same kind of thinking?
The apparent difference between the two tasks isn’t just a quirk of animal behavior. Psychology researchers apply these tasks to humans in order to draw conclusions about how people reason.
For example, say you’re trying to pick a new almond milk. You know that Brand A is creamier than Brand B, and your friend told you that Brand C is even waterier than Brand B. Based on that, because you like a thicker milk, you might assume Brand A is better than Brand C, an example of transitive inference.
But now imagine the store labels both Brand A and Brand C as “barista blends.” Even without tasting them, you might treat them as functionally equivalent, because they belong to the same category. That’s more like transitivity, where items are grouped based on shared relationships. In this case, “barista blend” signals the brands share similar quality.
Researchers often treat these types of reasoning as measuring the same ability. But if they rely on different mental processes, they might not be interchangeable. In other words, the way scientists ask their questions may shape the answer – and that has big implications for how they interpret success in animals and in people.
This difference could affect how researchers interpret decision-making not only in the lab, but also in everyday choices and in clinical settings. Tasks like these are sometimes used in research on autism, brain injury or age-related cognitive decline.
If two tasks look similar on the surface, then choosing the wrong one might lead to inaccurate conclusions about someone’s cognitive abilities. That’s why ongoing work in my lab is exploring whether the same distinction between these logical processes holds true for people.
Just like a March Madness bracket doesn’t always predict the winner, a reasoning task doesn’t always show how someone got to the right answer. That’s the puzzle researchers are still working on – figuring out whether different tasks really tap into the same kind of thinking or just look like they do. It’s what keeps scientists like me in the lab, asking questions, running experiments and trying to understand what it really means to reason – no matter who’s doing the thinking.
Penny Martin regularly sends me content that I can publish as a post for you kind people.
And so it is with this one.
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Going Green with Fur and Grit: How to Launch an Eco-Friendly Pet Care Business That Actually Work
You’ve been sitting on the idea for a while now. Maybe it started with that pile of single-use plastic baggies after your dog’s walk, or the ingredient list on your cat’s kibble that read more like a chemistry project than actual food. Maybe you just got tired of feeling like you had to choose between loving your pet and loving the planet. Whatever the reason, you’re here now, staring down the reality of launching a business that’s not only built for animals—but built for good. You want to make something that matters. And you can. But you need to know exactly what you’re walking into.
Anchor Yourself in a Real Way
You can’t build this kind of business on good vibes and a cool logo. Before anything else—before the business plan, the branding, or the Instagram account—you’ve got to know exactly why you’re doing this. If your reason isn’t rooted in something deeply personal, something that makes your chest tighten when you think about it, you’ll burn out fast. Maybe it’s watching your senior dog react to over-processed treats, or maybe it’s the garbage island growing in the ocean—whatever it is, let that be your compass.
Streamline the Chaos with the Right Tools
When you’re building a mission-driven business from scratch, the backend can get messy fast. That’s where using an all-in-one business platform becomes a game-changer—it keeps your focus on your values instead of your paperwork. Whether you’re forming an LLC, managing compliance, creating a website, or handling finances, this type of platform can provide comprehensive services and expert support to ensure business success. Platforms like ZenBusiness are built for entrepreneurs like you, giving you the structure to stay organized while you pour your energy into the work that really matters.
Get Ruthlessly Local with Sourcing
If you’re serious about sustainability, you’ve got to look hard at where your products come from. Local sourcing doesn’t just reduce your carbon footprint—it tells your community that you care about it. Reach out to nearby farms, independent makers, and ethical manufacturers who align with your mission. Not only will this lower your shipping emissions, it’ll also create real relationships with partners who have skin in the game—and people can feel that authenticity the moment they walk through your door.
Know That Packaging Will Be a Battle
You’re going to lose sleep over packaging. You’ll try compostable options that fall apart in humid weather. You’ll learn that “recyclable” doesn’t mean the same thing in every city. And somewhere along the way, you’ll realize that the most sustainable solution might be the least convenient one. This is the part where you have to experiment, ask questions, and stay transparent with your customers. No one expects perfection—but they’ll appreciate your effort to figure it out.
Make the Community Your Co-Founders
You’re not building this business for yourself. You’re building it for every person who loves their animal and wants to do better by the planet. So bring them in early. Host small events, set up “ask me anything” nights, partner with local shelters, and turn your customer base into a real community. These people won’t just buy your products—they’ll give you feedback, advocate for your brand, and make you feel less alone when the grind gets real.
Ditch the Guilt, Offer Solutions
You’re not here to shame anyone. The pet parent buying big-box kibble isn’t your enemy—they’re someone who probably hasn’t been offered a better option yet. So don’t lecture. Instead, educate through action. Make eco-friendly choices feel fun, feel doable, and feel worth it. When you center your messaging on empowerment instead of guilt, people are way more likely to stick around—and tell their friends.
Teach Through Curiosity, Not Preaching
People want to learn, but they don’t want to be condescended to. Your job is to become the kind of brand that shares knowledge without turning it into a TED Talk. Drop bite-sized facts on your packaging, start conversations in-store, and use your social platforms to casually open people’s eyes. Think of it like planting seeds—not every customer will bloom overnight, but the ones who do will remember how you made them feel when they were just getting started.
Hire with Heart, Not Just Skill
You can train someone to trim nails or restock shelves, but you can’t teach them to care. The team you build needs to believe in the mission as much as you do. They’re the ones explaining the difference between corn-based and petroleum-based bags to a frazzled pet parent who’s late for pickup. If your staff is just collecting paychecks, your message won’t land. But if they’re aligned with your values? That’s when your business becomes a movement.
Don’t Let Perfect Be the Point
You will mess up. You’ll stock a “sustainable” product that turns out to be greenwashed. You’ll order packaging that gets held up in customs. You’ll have days where you wonder if any of this actually matters. That’s normal. Progress in this space is messy, nonlinear, and full of trade-offs. The key is to keep going, stay honest, and let your customers come along for the ride. They don’t need you to be flawless—they just need to believe you’re trying.
Starting an eco-conscious pet care business means doing things the hard way on purpose. It means waking up early to answer emails from suppliers and staying up late comparing compostable labels. It means showing up for your customers, your team, your animals—and the planet. But if your heart’s in the right place and your feet stay on the ground, you’ll build something that matters. And really, that’s the kind of work worth doing.
Discover the wisdom of our loyal companions and explore the journey of life with Learning from Dogs, where every post is a step towards understanding and fulfillment.
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As a very ex-entrepreneur, I can tell you that there is much in Penny’s article that applies to starting any business.
And as an ex-salesman, everything starts with the customer. The persons who are attracted to what you are selling. It is hard work but pleasing work. Before I started Dataview I worked for IBM UK in their office products division, as a salesman. I loved the job!
Vision to Reality: Building a Profitable Vet Clinic
Launching a veterinary clinic is a significant endeavor that requires meticulous planning and strategic decision-making. This venture combines a passion for animal care with the intricacies of managing a successful business. Aspiring clinic owners must navigate several critical steps to lay a strong foundation and ensure operational excellence. Starting your own clinic promises not only to fulfill a dream of helping animals but also to establish a thriving enterprise in the community.
Build a Strong Foundation with an Effective Marketing Strategy
A robust marketing strategy is essential to attract potential clients in the digital era. Establishing a professional online presence through a user-friendly website that details your services, team, and location builds trust among pet owners. Engage actively on social media with regular updates and client testimonials to showcase your expertise and commitment to animal care. Forge partnerships with local pet-related businesses to increase visibility and drive traffic to your clinic, enhancing both your and your partners’ customer bases.
Craft a Clear and Detailed Business Plan
A well-constructed business plan acts as your clinic’s roadmap, detailing your mission, services offered, and the specific target market. Identify your niche early—whether it’s specializing in certain animals or treatments—to attract the appropriate clientele. Include comprehensive financial projections and a marketing budget in your plan to ensure financial preparedness and support your clinic’s promotional activities.
Enhance Your Business Knowledge by Pursuing an MBA
Running a veterinary clinic demands a blend of clinical and business expertise. Pursuing a master’s of business administration online can boost your proficiency in key business areas such as strategy, management, and finance. An MBA not only deepens your understanding of business operations but also enhances leadership skills and self-assessment capabilities. These competencies are essential for balancing the medical and business demands of your clinic, ensuring its long-term success.
Safeguard Your Business with Proper Insurance
Operating a veterinary clinic comes with inherent risks, making comprehensive insurance coverage essential. Essential policies include malpractice insurance to handle legal issues and general liability insurance for accidents on your premises. Property insurance is crucial to protect your clinic’s infrastructure and equipment against unexpected events. Consulting with an insurance expert can ensure that you have thorough coverage to protect against potential financial setbacks.
Invest in High-Quality Veterinary Equipment
Providing top-tier care necessitates investing in high-quality veterinary equipment. Essential tools like X-ray machines, surgical instruments, and lab equipment should be of the highest standard to ensure accurate diagnoses and treatments. Modern technologies, such as digital imaging systems, not only enhance patient care but also improve operational efficiency. While the initial cost may be higher, investing in quality equipment pays off in the long run by boosting efficiency and minimizing errors.
Secure the Necessary Funding for Your Clinic
Securing sufficient funding is critical when starting a veterinary clinic. Estimate your startup costs accurately to understand your financial needs, including equipment, premises, staffing, and marketing. Explore diverse financing options, such as bank loans, private investors, and specialty medical practice loans that might offer favorable terms. Adequate initial funding prevents cash flow problems and supports your clinic’s growth trajectory.
Choose the Right Location for Your Clinic
The location of your clinic is pivotal to its success, necessitating a spot with a high demand for veterinary services. Conduct thorough market research to choose a community rich in pet owners who need your services. Select a location that is accessible, visible, and has ample parking to ensure convenience for your clients. Proximity to complementary services like pet groomers or dog trainers can further enhance client traffic and provide expansion opportunities.
Opening a veterinary clinic is both challenging and rewarding, demanding a careful blend of dedication and strategic foresight. Success in this field not only enhances the well-being of pets but also contributes positively to the local community. It requires ongoing commitment to adapt and grow in a dynamic environment. Ultimately, the fulfillment of running a successful veterinary clinic comes from both the impact on animal health and the achievement of entrepreneurial goals.
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