When my son and his partner, Lisa, were with us, just over a week ago, Alex suggested that he and I explored Sexton Mountain; some three miles to the North-East, as the crow flies. Normally the final stretch has to be walked because of a locked gate across the trail. However, that day the last 8/10ths of a mile were driven. It was a beautiful place with that summit 3,833 feet above sea-level (U.S. Geological Survey).
The Summit.
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The original fire lookout.
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Confirmation of the year – 1920.
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We descended 200 feet to be clear of the overhead cables. This is the view looking towards the South; the road being the I-5.
Penny Martin regularly sends me content that I can publish as a post for you kind people.
And so it is with this one.
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Going Green with Fur and Grit: How to Launch an Eco-Friendly Pet Care Business That Actually Work
You’ve been sitting on the idea for a while now. Maybe it started with that pile of single-use plastic baggies after your dog’s walk, or the ingredient list on your cat’s kibble that read more like a chemistry project than actual food. Maybe you just got tired of feeling like you had to choose between loving your pet and loving the planet. Whatever the reason, you’re here now, staring down the reality of launching a business that’s not only built for animals—but built for good. You want to make something that matters. And you can. But you need to know exactly what you’re walking into.
Anchor Yourself in a Real Way
You can’t build this kind of business on good vibes and a cool logo. Before anything else—before the business plan, the branding, or the Instagram account—you’ve got to know exactly why you’re doing this. If your reason isn’t rooted in something deeply personal, something that makes your chest tighten when you think about it, you’ll burn out fast. Maybe it’s watching your senior dog react to over-processed treats, or maybe it’s the garbage island growing in the ocean—whatever it is, let that be your compass.
Streamline the Chaos with the Right Tools
When you’re building a mission-driven business from scratch, the backend can get messy fast. That’s where using an all-in-one business platform becomes a game-changer—it keeps your focus on your values instead of your paperwork. Whether you’re forming an LLC, managing compliance, creating a website, or handling finances, this type of platform can provide comprehensive services and expert support to ensure business success. Platforms like ZenBusiness are built for entrepreneurs like you, giving you the structure to stay organized while you pour your energy into the work that really matters.
Get Ruthlessly Local with Sourcing
If you’re serious about sustainability, you’ve got to look hard at where your products come from. Local sourcing doesn’t just reduce your carbon footprint—it tells your community that you care about it. Reach out to nearby farms, independent makers, and ethical manufacturers who align with your mission. Not only will this lower your shipping emissions, it’ll also create real relationships with partners who have skin in the game—and people can feel that authenticity the moment they walk through your door.
Know That Packaging Will Be a Battle
You’re going to lose sleep over packaging. You’ll try compostable options that fall apart in humid weather. You’ll learn that “recyclable” doesn’t mean the same thing in every city. And somewhere along the way, you’ll realize that the most sustainable solution might be the least convenient one. This is the part where you have to experiment, ask questions, and stay transparent with your customers. No one expects perfection—but they’ll appreciate your effort to figure it out.
Make the Community Your Co-Founders
You’re not building this business for yourself. You’re building it for every person who loves their animal and wants to do better by the planet. So bring them in early. Host small events, set up “ask me anything” nights, partner with local shelters, and turn your customer base into a real community. These people won’t just buy your products—they’ll give you feedback, advocate for your brand, and make you feel less alone when the grind gets real.
Ditch the Guilt, Offer Solutions
You’re not here to shame anyone. The pet parent buying big-box kibble isn’t your enemy—they’re someone who probably hasn’t been offered a better option yet. So don’t lecture. Instead, educate through action. Make eco-friendly choices feel fun, feel doable, and feel worth it. When you center your messaging on empowerment instead of guilt, people are way more likely to stick around—and tell their friends.
Teach Through Curiosity, Not Preaching
People want to learn, but they don’t want to be condescended to. Your job is to become the kind of brand that shares knowledge without turning it into a TED Talk. Drop bite-sized facts on your packaging, start conversations in-store, and use your social platforms to casually open people’s eyes. Think of it like planting seeds—not every customer will bloom overnight, but the ones who do will remember how you made them feel when they were just getting started.
Hire with Heart, Not Just Skill
You can train someone to trim nails or restock shelves, but you can’t teach them to care. The team you build needs to believe in the mission as much as you do. They’re the ones explaining the difference between corn-based and petroleum-based bags to a frazzled pet parent who’s late for pickup. If your staff is just collecting paychecks, your message won’t land. But if they’re aligned with your values? That’s when your business becomes a movement.
Don’t Let Perfect Be the Point
You will mess up. You’ll stock a “sustainable” product that turns out to be greenwashed. You’ll order packaging that gets held up in customs. You’ll have days where you wonder if any of this actually matters. That’s normal. Progress in this space is messy, nonlinear, and full of trade-offs. The key is to keep going, stay honest, and let your customers come along for the ride. They don’t need you to be flawless—they just need to believe you’re trying.
Starting an eco-conscious pet care business means doing things the hard way on purpose. It means waking up early to answer emails from suppliers and staying up late comparing compostable labels. It means showing up for your customers, your team, your animals—and the planet. But if your heart’s in the right place and your feet stay on the ground, you’ll build something that matters. And really, that’s the kind of work worth doing.
Discover the wisdom of our loyal companions and explore the journey of life with Learning from Dogs, where every post is a step towards understanding and fulfillment.
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As a very ex-entrepreneur, I can tell you that there is much in Penny’s article that applies to starting any business.
And as an ex-salesman, everything starts with the customer. The persons who are attracted to what you are selling. It is hard work but pleasing work. Before I started Dataview I worked for IBM UK in their office products division, as a salesman. I loved the job!
NASA hasn’t landed humans on Mars yet. But thanks to robotic missions, scientists now know more about the planet’s surface than they did when the movie, The Martian, was released.
Our human knowledge is constantly growing. In many, many directions. Here is a fascinating (well it is to me!) article from The Conversation.
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A decade after the release of ‘The Martian’ and a decade out from the world it envisions, a planetary scientist checks in on real-life Mars exploration
‘The Martian’ protagonist Mark Watney contemplates his ordeal. 20th Century Fox
Andy Weir’s bestselling story “The Martian” predicts that by 2035 NASA will have landed humans on Mars three times, perfected return-to-Earth flight systems and collaborated with the China National Space Administration. We are now 10 years past the Hollywood adaptation’s 2015 release and 10 years shy of its fictional timeline. At this midpoint, Mars exploration looks a bit different than how it was portrayed in “The Martian,” with both more discoveries and more controversy.
Although concepts for crewed missions to Mars have gained popularity, NASA’s actual plans for landing humans on Mars remain fragile. Notably, over the last 10 years, it has been robotic, rather than crewed, missions that have propelled discovery and the human imagination forward.
NASA’s 2023 Moon to Mars Strategy and Objectives Development document lays out the steps the agency was shooting for at the time, to go first to the Moon, and from there to Mars. NASA
Robotic discoveries
Since 2015, satellites and rovers have reshaped scientists’ understanding of Mars. They have revealed countless insights into how its climate has changed over time.
As Earth’s neighbor, climate shifts on Mars also reflect solar system processes affecting Earth at a time when life was first taking hold. Thus, Mars has become a focal point for investigating the age old questions of “where do we come from?” and “are we alone?”
The Opportunity, Curiosity and Perseverance rovers have driven dozens of miles studying layered rock formations that serve as a record of Mars’ past. By studying sedimentary layers – rock formations stacked like layers of a cake – planetary geologists have pieced together a vivid tale of environmental change that dwarfs what Earth is currently experiencing.
Mars was once a world of erupting volcanoes, glaciers, lakes and flowing rivers – an environment not unlike early Earth. Then its core cooled, its magnetic field faltered and its atmosphere drifted away. The planet’s exposed surface has retained signs of those processes ever since in the form of landscape patterns, sequences of layered sediment and mineral mixtures.
Layered sedimentary rocks exposed within the craters of Arabia Terra, Mars, recording ancient surface processes. Photo from the Mars Reconnaissance Orbiter High Resolution Imaging Science Experiment. NASA/JPL/University of Arizona
Arabia Terra
One focus of scientific investigation over the last 10 years is particularly relevant to the setting of “The Martian” but fails to receive mention in the story. To reach his best chance of survival, protagonist Mark Watney, played by Matt Damon, must cross a vast, dusty and crater-pocked region of Mars known as Arabia Terra.
In 2022 and 2023, I, along with colleagues at Northern Arizona University and Johns Hopkins University, published detailed analyses of the layered materials there using imagery from the Mars Reconnaissance Orbiter and Mars Odyssey satellites.
By using infrared imagery and measuring the dimensions of surface features, we linked multiple layered deposits to the same episodes of formation and learned more about the widespread crumbling nature of the terrain seen there today. Because water tends to cement rock tightly together, that loose material indicates that around 3.5 billion years ago, that area had a drying climate.
To make the discussions about this area easier, we even worked with the International Astronomical Union to name a few previously unnamed craters that were mentioned in the story. For example, one that Watney would have driven right by is now named Kozova Crater, after a town in Ukraine.
More to explore
Despite rapid advances in Mars science, many unknowns remain. Scientists still aren’t sure of the precise ages, atmospheric conditions and possible signatures of life associated with each of the different rock types observed on the surface.
For instance, the Perseverance rover recently drilled into and analyzed a unique set of rocks hosting organic – that is, carbon-based – compounds. Organic compounds serve as the building blocks of life, but more detailed analysis is required to determine whether these specific rocks once hosted microbial life.
The in-development Mars Sample Return mission aims to address these basic outstanding questions by delivering the first-ever unaltered fragments of another world to Earth. The Perseverance rover is already caching rock and soil samples, including ones hosting organic compounds, in sealed tubes. A future lander will then need to pick up and launch the caches back to Earth.
Sampling Mars rocks could tell scientists more about the red planet’s past, and whether it could have hosted life.
Once home, researchers can examine these materials with instruments orders of magnitude more sensitive than anything that could be flown on a spacecraft. Scientists stand to learn far more about the habitability, geologic history and presence of any signs of life on Mars through the sample return campaign than by sending humans to the surface.
This perspective is why NASA, the European Space Agency and others have invested some US$30 billion in robotic Mars exploration since the 1960s. The payoff has been staggering: That work has triggered rapid technological advances in robotics, telecommunications and materials science. For example, Mars mission technology has led to better sutures for heart surgery and cars that can drive themselves.
A selfie from NASA’s Perseverance Mars rover with the Ingenuity helicopter, taken with the rover’s extendable arm on April 6, 2021. NASA/JPL-Caltech/MSSS
Calling the red planet home?
Colonizing Mars has a seductive appeal. It’s hard not to cheer for the indomitable human spirit while watching Watney battle dust storms, oxygen shortages and food scarcity over 140 million miles from rescue.
Much of the momentum toward colonizing Mars is now tied to SpaceX and its CEO Elon Musk, whose stated mission to make humanity a “multi-planetary species” has become a sort of rallying cry. But while Mars colonization is romantic on paper, it is extremely difficult to actually carry out, and many critics have questioned the viability of a Mars habitation as a refuge far from Earth.
Now, with NASA potentially facing a nearly 50% reduction to its science budget, the U.S. risks dissolving its planetary science and robotic operations portfolio altogether, including sample return.
Nonetheless, President Donald Trump and Musk have pushed for human space exploration to somehow continue to progress, despite those proposed cuts – effectively sidelining the robotic, science-driven programs that have underpinned all of Mars exploration to date.
Yet, it is these programs that have yielded humanity’s richest insights into the red planet and given both scientists and storytellers like Andy Weir the foundation to imagine what it must be like to stand on Mars’ surface at all.
Nothing to add from yours truly except to say that this quote is highly relevant: “Challenges are what make life interesting and overcoming them is what makes life meaningful.” – Joshua J. Marine
(And this was the result of me looking online for quotes and coming across 50 quotes from USA Today.)
Learning from Dogs 
