That pre-frontal cortex is at it again.

There’s a fascinating video on the http://www.TED.com website given by Prof Dan Gilbert.  Prof Dan is Professor of Psychology at Havard and there’s a good resume on WikiPedia.

Here’s how John Brockman describes Dan Gilbert.

Dan Gilbert doesn’t have an instruction manual that tells you how to be happy in four easy steps and one hard one. Nor is he the kind of thinker who needs Freud, Marx, and Modernism to explain the human condition.

Gilbert, the Director of Harvard’s Hedonic Psychology Laboratory, is a scientist who explores what philosophy, psychology, neuroscience, and behavioral economics have to teach us about how, and how well the human brain can imagine its own future, and about how, and how well it can predict which of those futures it will most enjoy.

There can’t be a human that hasn’t pondered on what makes them happy. Gilbert sets out some fascinating and possibly counter-intuitive ideas. Here’s the video

By Paul Handover

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