Tag: Simon Sinek

“I have a dream”.

The Golden Circle.

This, again, is not about our beloved animals; in other words, this is not about our dogs.

But it is about something of supreme importance: The role of innovation. That’s innovation in all aspects of our human lives. Think of it as a process of innovation.

There was the Diffusion of Innovation (DOI) Theory developed by E.M. Rogers in 1962. There is a comprehensive explanation of DOI here, from where I take the following diagram, but before explaining, from that same site, the meanings behind the definitions, I would like to emphasize one important point: “It works better with adoption of behaviors rather than cessation or prevention of behaviors.“.

So here is that diagram:

Distribution.png

Here are the meanings of those terms (my emboldening):

Adoption of a new idea, behavior, or product (i.e., “innovation”) does not happen simultaneously in a social system; rather it is a process whereby some people are more apt to adopt the innovation than others.

Researchers have found that people who adopt an innovation early have different characteristics than people who adopt an innovation later. When promoting an innovation to a target population, it is important to understand the characteristics of the target population that will help or hinder adoption of the innovation.

There are five established adopter categories, and while the majority of the general population tends to fall in the middle categories, it is still necessary to understand the characteristics of the target population. When promoting an innovation, there are different strategies used to appeal to the different adopter categories.

  1. Innovators – These are people who want to be the first to try the innovation. They are venturesome and interested in new ideas. These people are very willing to take risks, and are often the first to develop new ideas. Very little, if anything, needs to be done to appeal to this population.
  2. Early Adopters – These are people who represent opinion leaders. They enjoy leadership roles, and embrace change opportunities. They are already aware of the need to change and so are very comfortable adopting new ideas. Strategies to appeal to this population include how-to manuals and information sheets on implementation. They do not need information to convince them to change.
  3. Early Majority – These people are rarely leaders, but they do adopt new ideas before the average person. That said, they typically need to see evidence that the innovation works before they are willing to adopt it. Strategies to appeal to this population include success stories and evidence of the innovation’s effectiveness.
  4. Late Majority – These people are skeptical of change, and will only adopt an innovation after it has been tried by the majority. Strategies to appeal to this population include information on how many other people have tried the innovation and have adopted it successfully.
  5. Laggards – These people are bound by tradition and very conservative. They are very skeptical of change and are the hardest group to bring on board. Strategies to appeal to this population include statistics, fear appeals, and pressure from people in the other adopter groups.

Now there’s a TED Talk that I hadn’t seen, and yet nearly 51 million people had! It came to me as an email from TED and yesterday, while we were sitting up in bed  early in the morning, I watched it. It ‘spoke’ to me and I felt that I just had to share it with you.

Because so many of the problems that face our society today are global issues and if humans are to have a future on this planet then we need great leaders who will inspire us.

Now watch the following video, it’s just over 18 minutes long, but it says it all.

Continue reading ““I have a dream”.”

Essence of wisdom, page two.

Doing the right thing has power.

Thus wrote Laura Leggett Linney.  Maybe Laura doesn’t fit into the same folder as Confucius (she’s well and truly alive for one thing) but the quote was perfect, hence the connection.

Yesterday, I offered an overview of the human brain.  Today I want to expand on the idea of “how we jumble up how we act with what is best for us” as was put in yesterday’s introduction.

In researching for today’s essay, the power of the Internet quickly found the quotation by ex-President Lyndon B. Johnson that “Doing what’s right isn’t the problem. It’s knowing what’s right.”  Reflecting on the escalation of America’s involvement in Vietnam that was a product of LBJ’s term of office, perhaps his quotation carries a certain pathos that wasn’t intended at the time of its pronouncement!  In other words, it’s not the ‘knowing‘ but the ‘doing‘ that is critical, as LBJ’s legacy so clearly illustrated.  Johnson might have better said, “Knowing what’s right is sometimes hard. Doing what’s right is sometimes even harder.

To illustrate the challenge of converting these fine concepts into the grind of daily life, I’m going to use a recent essay published by Ian Welsh.  Ian is a frustrated author who writes about his experiences in completing a book on Prosperity. It struck me as a fabulous insight into the vagaries of homo sapiens and one that lent itself beautifully to what I am trying to convey today.

Ian very promptly gave me written permission to republish his essay on Learning from Dogs.  So what I am going to do is to add my own thoughts to Ian’s essay in a way that hopefully supports the proposition that we are far from being logical creatures.

To know what to do is not enough

by Ian Welsh – January 2nd, 2013

For the past year I’ve been writing a book on prosperity, by which I mean widespread affluence. It’s been slow going, not because I don’t believe I know the general technical requirements of prosperity (I do, if I didn’t, I shouldn’t be wasting anyone’s time, including mine, writing the book), but because the real problem isn’t the technical details like eliminating bottlenecks, or redistributing income, or setting up positive feedback loops, or avoiding fraud, or stopping financialization, or any of the dozens of other subjects I either visit at chapter length or touch on briefly.  The problem as with, say, stopping smoking, isn’t so much what to do, it is how it comes that we do it.  When do we make the decision we’re willing to do what it takes, sufferer the negative consequences of getting to a better place, and then push ourselves through those consequences?

Let’s dally with that phrase, “isn’t so much what to do, it is how it comes that we do it.”  On the 1st January, I published an article called Why?  It included a film by Simon Sinek looking at the Why, How, and What of human decision-making.  The film supports the thesis that those who succeed act, think and do things differently; the crucial point being that spending time on understanding why you do what you do is very revealing.  You can see the resonance between Simon Sinek and Ian Welsh, can’t you?  If we better understand ‘why’ we want to do something, we can better think 0f what is the best way of achieving that.

Back to Ian’s essay.

This is a huge problem in individuals, as the weight loss, addiction, psychology, psychiatry and self-help industries attest.  There is, generally, more money in  not solving a problem, as drug makers with their palliatives understand, than in solving it.  The people who have power and money and influence in the status quo are not sure that in a new world, with a new economy, and the new ethics which must undergird that new economy, they will be on top.  They are right to believe so.  They are creatures of the current world, and in being created, have created the world they are unsteady masters of.  Their ethics and morals, their way of business, of living, of apportioning power and influence and money must go if there is to be widespread affluence.  Their methods have been tried for 40 odd years now, and if measured against the human weal, have failed.  They will not, they cannot adapt, not as a group. They were not selected for the skills it takes to create a new type of affluent society, they have not even been able to maintain the mass affluence of the old society, and not just because they have not wanted to.  They would be a different elite, made up of different people with different ethics, talents and skills if they did want to.

This paragraph is just laden with powerful ideas.

First, the recognition that millions opt for the palliative rather than the cure.  Second, that these same millions live in present times that are controlled undemocratically by plutocrats.  Thirdly, changing to a new, better order is not going to come easily.  Ergo, for the last few decades there has been a massive failure of wisdom.  Applying that failure to millions does not, of course, avoid the charge that each of us, individual by individual, each in our own tiny manner, has contributed to that failure of wisdom.

Ian amplifies this idea, as you will see by reading on.

Ordinary people also have the wrong ethics, the wrong morality.  Much is written about why consumerism is bad, but the ultimate problem of consumerism is not how it makes us feel but that the consumer passively chooses from a menu created by others, not to fill the consumer’s real needs, but to benefit those who created the menu.  Such a passive people cannot understand that choosing choices without creating choices is not choice, it is the illusion of choice.

So while my book has a lot of general principles of the sort which books on prosperity often have, such as about trade, and productivity and technological change, that isn’t the most important part.  The part that matters isn’t about the technical requirements of prosperity, it’s about why and when people do what is required to achieve prosperity, and when they don’t.  And when, having obtained it, they throw it away.

Such a passive people cannot understand that choosing choices without creating choices is not choice, it is the illusion of choice.”  Pick the bones out of that!

On we go.  Going to let you read Ian’s closing four paragraphs as one piece.

Our society is ours.  A tautology, but one we forget too often.  As individuals we often feel powerless, as a mass, we have created our own society.  There are real constraints, physical constraints on what society we can have, based on the resources we have, the technology we have mastered and what we understand about ourselves and our world, but those constraints are not, right now, so tight as to preclude widespread affluence, to preclude prosperity.

They are, however, tight enough to preclude continuing to do the same thing, led by the same sorts of people, and expect anything but decline, repeated disasters and eventual catastrophe.  We can be affluent and prosperous, we can spread that affluence and prosperity to those who do not have it now, but we cannot do it if we insist on keeping the current forms of our economy, including our current forms of consumption.  This does not mean doing with less, it means doing with different things, valuing different things.  Those new values will be better for us, objectively, they will make us both happier and healthier, just as most addicts are happier once they’ve broken their addiction, or rather once they’ve gone through withdrawal and rebuilt their lives.

We can choose not to do so.  We have, in certain respects, already chosen not to do so, as with our refusal to do anything about climate change until it is too late (the two problems are combined, climate change is a subset of the political and economic problems we have).  We can, also, choose to make the necessary changes, not only to avoid the worst catastrophes (disasters are now inevitable, there are consequences to failure, stupidity and greed), but to create an actual, better, world, a world in which the vast majority are healthier, happier and doing work they care about.

The monster facing us, as usual, is us.  The monsters are always us, our brothers and sisters, and the one in the mirror.  And it is those monsters I’ve been wrestling this past year.

Reflect on those three points that I made earlier: how we don’t put the cure as the top priority, how we are dominated by the greed and power of the relatively few, how difficult changing our present society would be.  Not a pretty picture!

Then look at yourself in that mirror, either literally or metaphorically, and say to the face you see peering back at you: “This is my society. Yes, I do feel powerless but I have to embrace the cold, hard truth that I am part of my society and that change will only occur if I subscribe to the new values that I require.

That has real power!

Why?

“Why do you get out of bed in the morning, and why should anyone care?”

These words are spoken by Simon Sinek just before the three-minute mark in the video that follows.  As Wikipedia explains,

simono-sinek

Simon O. Sinek (born October 9, 1973) is an author best known for popularizing a concept of The Golden Circle.

He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on “How Great Leaders Inspire Action” is the 7th most viewed video on TED.com.

His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.

He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, IncBizNet.

This new year that we are now in is going to require millions of us to think and do differently.  As Einstein so famously quoted, “Insanity: doing the same thing over and over again and expecting different results“.  More than ever before we need different results and that means thinking and doing differently.

Enjoy the video.