Tag: BrandWeek


“Why do you get out of bed in the morning, and why should anyone care?”

These words are spoken by Simon Sinek just before the three-minute mark in the video that follows.  As Wikipedia explains,


Simon O. Sinek (born October 9, 1973) is an author best known for popularizing a concept of The Golden Circle.

He joined the RAND Corporation in 2010 as an adjunct staff member, where he advises on matters of military innovation and planning. His first TEDx Talk on “How Great Leaders Inspire Action” is the 7th most viewed video on TED.com.

His 2009 book on the same subject, Start With Why: How Great Leaders Inspire Everyone to Take Action (2009) delves into what he says is a naturally occurring pattern, grounded in the biology of human decision-making, that explains why we are inspired by some people, leaders, messages and organizations over others.

He has commented for The New York Times, Wall Street Journal, The Washington Post, Houston Chronicle, FastCompany, CMO Magazine, NPR and BusinessWeek, and is a regular contributor to The Huffington Post, BrandWeek, IncBizNet.

This new year that we are now in is going to require millions of us to think and do differently.  As Einstein so famously quoted, “Insanity: doing the same thing over and over again and expecting different results“.  More than ever before we need different results and that means thinking and doing differently.

Enjoy the video.