Category: Education

The Federal Reserve

To all people that live outside the US, and quite a few as well who don’t!

The Federal Reserve is the central banking system of the USA. I am going to republish most of the article that appears on WikiPedia. It is yet another example of how the United States set itself up taking the best from all around the world.

(And apologies for not posting a Picture Parade yesterday.)

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 The Federal Reserve System (often shortened to the Federal Reserve, or simply the Fed) is the central banking system of the United States. It was created on December 23, 1913, with the enactment of the Federal Reserve Act, after a series of financial panics (particularly the panic of 1907) led to the desire for central control of the monetary system in order to alleviate financial crises.[list 1] Although an instrument of the U.S. government, the Federal Reserve System considers itself “an independent central bank because its monetary policy decisions do not have to be approved by the president or by anyone else in the executive or legislative branches of government, it does not receive funding appropriated by Congress, and the terms of the members of the board of governors span multiple presidential and congressional terms.”[11] Over the years, events such as the Great Depression in the 1930s and the Great Recessionduring the 2000s have led to the expansion of the roles and responsibilities of the Federal Reserve System.[6][12]

Congress established three key objectives for monetary policy in the Federal Reserve Act: maximizing employment, stabilizing prices, and moderating long-term interest rates.[13] The first two objectives are sometimes referred to as the Federal Reserve’s dual mandate.[14] Its duties have expanded over the years, and include supervising and regulating banks, maintaining the stability of the financial system, and providing financial services to depository institutions, the U.S. government, and foreign official institutions.[15] The Fed also conducts research into the economy and provides numerous publications, such as the Beige Book and the FRED database.[16]

The Federal Reserve System is composed of several layers. It is governed by the presidentially appointed board of governors or Federal Reserve Board (FRB). Twelve regional Federal Reserve Banks, located in cities throughout the nation, regulate and oversee privately owned commercial banks.[17] Nationally chartered commercial banks are required to hold stock in, and can elect some board members of, the Federal Reserve Bank of their region.

The Federal Open Market Committee (FOMC) sets monetary policy by adjusting the target for the federal funds rate, which generally influences market interest rates and, in turn, US economic activity via the monetary transmission mechanism. The FOMC consists of all seven members of the board of governors and the twelve regional Federal Reserve Bank presidents, though only five bank presidents vote at a time: the president of the New York Fed and four others who rotate through one-year voting terms. There are also various advisory councils.[list 2] It has a structure unique among central banks, and is also unusual in that the United States Department of the Treasury, an entity outside of the central bank, prints the currency used.[23]

The federal government sets the salaries of the board’s seven governors, and it receives all the system’s annual profits after dividends on member banks’ capital investments are paid, and an account surplus is maintained. In 2015, the Federal Reserve earned a net income of $100.2 billion and transferred $97.7 billion to the U.S. Treasury,[24] and 2020 earnings were approximately $88.6 billion with remittances to the U.S. Treasury of $86.9 billion.[25] The Federal Reserve has been criticized for its approach to managing inflation, perceived lack of transparency, and its role in economic downturns.[26][27][28]

Purpose

The primary declared motivation for creating the Federal Reserve System was to address banking panics.[6] Other purposes are stated in the Federal Reserve Act, such as “to furnish an elastic currency, to afford means of rediscounting commercial paper, to establish a more effective supervision of banking in the United States, and for other purposes”.[29] Before the founding of the Federal Reserve System, the United States underwent several financial crises. A particularly severe crisis in 1907 led Congress to enact the Federal Reserve Act in 1913. Today the Federal Reserve System has responsibilities in addition to stabilizing the financial system.[30]

Current functions of the Federal Reserve System include:[15][30]

  • To address the problem of banking panics
  • To serve as the central bank for the United States
  • To strike a balance between private interests of banks and the centralized responsibility of government
    • To supervise and regulate banking institutions
    • To protect the credit rights of consumers
  • To conduct monetary policy by influencing market interest rates to achieve the sometimes-conflicting goals of
    • maximum employment
    • stable prices, interpreted as an inflation rate of 2 percent per year on average[31]
    • moderate long-term interest rates
  • To maintain the stability of the financial system and contain systemic risk in financial markets
  • To provide financial services to depository institutions, the U.S. government, and foreign official institutions, including playing a major role in operating the nation’s payments system
    • To facilitate the exchange of payments among regions
    • To respond to local liquidity needs
  • To strengthen U.S. standing in the world economy
Unemployment vs Inflation vs Inverted yield curve  Unemployment rate  Inflation CPI  10 year bond minus 2 year bond Inverted yield curve

Addressing the problem of bank panics

Further information: Bank run and Fractional-reserve banking

Banking institutions in the United States are required to hold reserves‍—‌amounts of currency and deposits in other banks‍—‌equal to only a fraction of the amount of the bank’s deposit liabilities owed to customers. This practice is called fractional-reserve banking. As a result, banks usually invest the majority of the funds received from depositors. On rare occasions, too many of the bank’s customers will withdraw their savings and the bank will need help from another institution to continue operating; this is called a bank run. Bank runs can lead to a multitude of social and economic problems. The Federal Reserve System was designed as an attempt to prevent or minimize the occurrence of bank runs, and possibly act as a lender of last resort when a bank run does occur. Many economists, following Nobel laureate Milton Friedman, believe that the Federal Reserve inappropriately refused to lend money to small banks during the bank runs of 1929; Friedman argued that this contributed to the Great Depression.[32]

Check clearing system

Because some banks refused to clear checks from certain other banks during times of economic uncertainty, a check-clearing system was created in the Federal Reserve System. It is briefly described in The Federal Reserve System‍—‌Purposes and Functions as follows:[33]

By creating the Federal Reserve System, Congress intended to eliminate the severe financial crises that had periodically swept the nation, especially the sort of financial panic that occurred in 1907. During that episode, payments were disrupted throughout the country because many banks and clearinghouses refused to clear checks drawn on certain other banks, a practice that contributed to the failure of otherwise solvent banks. To address these problems, Congress gave the Federal Reserve System the authority to establish a nationwide check-clearing system. The System, then, was to provide not only an elastic currency‍—‌that is, a currency that would expand or shrink in amount as economic conditions warranted‍—‌but also an efficient and equitable check-collection system.

Lender of last resort

In the United States, the Federal Reserve serves as the lender of last resort to those institutions that cannot obtain credit elsewhere and the collapse of which would have serious implications for the economy. It took over this role from the private sector “clearing houses” which operated during the Free Banking Era; whether public or private, the availability of liquidity was intended to prevent bank runs.[34]

Fluctuations

Through its discount window and credit operations, Reserve Banks provide liquidity to banks to meet short-term needs stemming from seasonal fluctuations in deposits or unexpected withdrawals. Longer-term liquidity may also be provided in exceptional circumstances. The rate the Fed charges banks for these loans is called the discount rate (officially the primary credit rate).

By making these loans, the Fed serves as a buffer against unexpected day-to-day fluctuations in reserve demand and supply. This contributes to the effective functioning of the banking system, alleviates pressure in the reserves market and reduces the extent of unexpected movements in the interest rates.[35] For example, on September 16, 2008, the Federal Reserve Board authorized an $85 billion loan to stave off the bankruptcy of international insurance giant American International Group (AIG).[36]

Central bank

Further information: Central bank

Obverse of a Federal Reserve $1 note issued in 2009

In its role as the central bank of the United States, the Fed serves as a banker’s bank and as the government’s bank. As the banker’s bank, it helps to assure the safety and efficiency of the payments system. As the government’s bank or fiscal agent, the Fed processes a variety of financial transactions involving trillions of dollars. Just as an individual might keep an account at a bank, the U.S. Treasury keeps a checking account with the Federal Reserve, through which incoming federal tax deposits and outgoing government payments are handled. As part of this service relationship, the Fed sells and redeems U.S. government securitiessuch as savings bonds and Treasury bills, notes and bonds. It also issues the nation’s coinand paper currency. The U.S. Treasury, through its Bureau of the Mint and Bureau of Engraving and Printing, actually produces the nation’s cash supply and, in effect, sells the paper currency to the Federal Reserve Banks at manufacturing cost, and the coins at face value. The Federal Reserve Banks then distribute it to other financial institutions in various ways.[37] During the Fiscal Year 2020, the Bureau of Engraving and Printing delivered 57.95 billion notes at an average cost of 7.4 cents per note.[38][39]

Federal funds

Main article: Federal funds

Federal funds are the reserve balances (also called Federal Reserve Deposits) that private banks keep at their local Federal Reserve Bank.[40] These balances are the namesake reserves of the Federal Reserve System. The purpose of keeping funds at a Federal Reserve Bank is to have a mechanism for private banks to lend funds to one another. This market for funds plays an important role in the Federal Reserve System as it is the basis for its monetary policy work. Monetary policy is put into effect partly by influencing how much interest the private banks charge each other for the lending of these funds.

Federal reserve accounts contain federal reserve credit, which can be converted into federal reserve notes. Private banks maintain their bank reserves in federal reserve accounts.

Bank regulation

The Federal Reserve regulates private banks. The system was designed out of a compromise between the competing philosophies of privatization and government regulation. In 2006 Donald L. Kohn, vice chairman of the board of governors, summarized the history of this compromise:[41]

Agrarian and progressive interests, led by William Jennings Bryan, favored a central bank under public, rather than banker, control. However, the vast majority of the nation’s bankers, concerned about government intervention in the banking business, opposed a central bank structure directed by political appointees. The legislation that Congress ultimately adopted in 1913 reflected a hard-fought battle to balance these two competing views and created the hybrid public-private, centralized-decentralized structure that we have today.

The balance between private interests and government can also be seen in the structure of the system. Private banks elect members of the board of directors at their regional Federal Reserve Bank while the members of the board of governors are selected by the president of the United States and confirmed by the Senate.

Government regulation and supervision

Ben Bernanke (lower right), former chairman of the Federal Reserve Board of Governors, at a House Financial Services Committee hearing on February 10, 2009. Members of the board frequently testify before congressional committees such as this one. The Senate equivalent of the House Financial Services Committee is the Senate Committee on Banking, Housing, and Urban Affairs.

The Federal Banking Agency Audit Act, enacted in 1978 as Public Law 95-320 and 31 U.S.C. section 714 establish that the board of governors of the Federal Reserve System and the Federal Reserve banks may be audited by the Government Accountability Office (GAO).[42]

The GAO has authority to audit check-processing, currency storage and shipments, and some regulatory and bank examination functions–though there are restrictions to what the GAO may audit. Under the Federal Banking Agency Audit Act, 31 U.S.C. section 714(b), audits of the Federal Reserve Board and Federal Reserve banks do not include (1) transactions for or with a foreign central bank or government or non-private international financing organization; (2) deliberations, decisions, or actions on monetary policy matters; (3) transactions made under the direction of the Federal Open Market Committee; or (4) a part of a discussion or communication among or between members of the board of governors and officers and employees of the Federal Reserve System related to items (1), (2), or (3). See Federal Reserve System Audits: Restrictions on GAO’s Access (GAO/T-GGD-94-44), statement of Charles A. Bowsher.[43]

The board of governors in the Federal Reserve System has a number of supervisory and regulatory responsibilities in the U.S. banking system, but not complete responsibility. A general description of the types of regulation and supervision involved in the U.S. banking system is given by the Federal Reserve:[44]

The Board also plays a major role in the supervision and regulation of the U.S. banking system. It has supervisory responsibilities for state-chartered banks[45] that are members of the Federal Reserve System, bank holding companies(companies that control banks), the foreign activities of member banks, the U.S. activities of foreign banks, and Edge Act and “agreement corporations” (limited-purpose institutions that engage in a foreign banking business). The Board and, under delegated authority, the Federal Reserve Banks, supervise approximately 900 state member banks and 5,000 bank holding companies. Other federal agencies also serve as the primary federal supervisors of commercial banks; the Office of the Comptroller of the Currency supervises national banks, and the Federal Deposit Insurance Corporation supervises state banks that are not members of the Federal Reserve System.

Some regulations issued by the Board apply to the entire banking industry, whereas others apply only to member banks, that is, state banks that have chosen to join the Federal Reserve System and national banks, which by law must be members of the System. The Board also issues regulations to carry out major federal laws governing consumer credit protection, such as the Truth in Lending, Equal Credit Opportunity, and Home Mortgage Disclosure Acts. Many of these consumer protection regulations apply to various lenders outside the banking industry as well as to banks.

Members of the Board of Governors are in continual contact with other policy makers in government. They frequently testify before congressional committees on the economy, monetary policy, banking supervision and regulation, consumer credit protection, financial markets, and other matters.

The Board has regular contact with members of the President’s Council of Economic Advisers and other key economic officials. The Chair also meets from time to time with the President of the United States and has regular meetings with the Secretary of the Treasury. The Chair has formal responsibilities in the international arena as well.

Regulatory and oversight responsibilities

The board of directors of each Federal Reserve Bank District also has regulatory and supervisory responsibilities. If the board of directors of a district bank has judged that a member bank is performing or behaving poorly, it will report this to the board of governors. This policy is described in law:

Each Federal reserve bank shall keep itself informed of the general character and amount of the loans and investments of its member banks with a view to ascertaining whether undue use is being made of bank credit for the speculative carrying of or trading in securities, real estate, or commodities, or for any other purpose inconsistent with the maintenance of sound credit conditions; and, in determining whether to grant or refuse advances, rediscounts, or other credit accommodations, the Federal reserve bank shall give consideration to such information. The chairman of the Federal reserve bank shall report to the Board of Governors of the Federal Reserve System any such undue use of bank credit by any member bank, together with his recommendation. Whenever, in the judgment of the Board of Governors of the Federal Reserve System, any member bank is making such undue use of bank credit, the Board may, in its discretion, after reasonable notice and an opportunity for a hearing, suspend such bank from the use of the credit facilities of the Federal Reserve System and may terminate such suspension or may renew it from time to time.[46]

National payments system

The Federal Reserve plays a role in the U.S. payments system. The twelve Federal Reserve Banks provide banking services to depository institutions and to the federal government. For depository institutions, they maintain accounts and provide various payment services, including collecting checks, electronically transferring funds, and distributing and receiving currency and coin. For the federal government, the Reserve Banks act as fiscal agents, paying Treasury checks; processing electronic payments; and issuing, transferring, and redeeming U.S. government securities.[47]

In the Depository Institutions Deregulation and Monetary Control Act of 1980, Congress reaffirmed that the Federal Reserve should promote an efficient nationwide payments system. The act subjects all depository institutions, not just member commercial banks, to reserve requirements and grants them equal access to Reserve Bank payment services. The Federal Reserve plays a role in the nation’s retail and wholesale payments systems by providing financial services to depository institutions. Retail payments are generally for relatively small-dollar amounts and often involve a depository institution’s retail clients‍—‌individuals and smaller businesses. The Reserve Banks’ retail services include distributing currency and coin, collecting checks, electronically transferring funds through FedACH (the Federal Reserve’s automated clearing house system), and beginning in 2023, facilitating instant payments using the FedNow service. By contrast, wholesale payments are generally for large-dollar amounts and often involve a depository institution’s large corporate customers or counterparties, including other financial institutions. The Reserve Banks’ wholesale services include electronically transferring funds through the Fedwire Funds Service and transferring securities issued by the U.S. government, its agencies, and certain other entities through the Fedwire Securities Service.

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There is more in that article including Structure, Board of Governors, the Federal Reserve Banks (there are 12), and more subjects. So if you want to read these then, please, go here.

And I am bound to say that I have recently finished reading The FINANCIAL SYSTEM LIMIT by David Kauders. The sub-title of the book is The World’s Real Debt Burden. If you are at all interested in the subject then read the book.

The mystery of Dark Matter

This very interesting article is worth a read.

Patrice Ayme published a post on Wednesday, 25th June, 2025 that is deeply conected to the following post from The Conversation.

His post was called: ‘How Does The Universe Expand? The Way Cosmologists Decided That It Does, FLRW Metric! A Causal Loop Is At The Heart Of Modern ΛCDM Cosmology!’

Thus I recommend that you read that article and then the one that is republished by me, with permission, from The Conversation.

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The Vera C. Rubin Observatory will help astronomers investigate dark matter, continuing the legacy of its pioneering namesake

The Rubin Observatory is scheduled to release its first images in 2025. RubinObs/NOIRLab/SLAC/NSF/DOE/AURA/B. Quint

Samantha Thompson, Smithsonian Institution

Everything in space – from the Earth and Sun to black holes – accounts for just 15% of all matter in the universe. The rest of the cosmos seems to be made of an invisible material astronomers call dark matter.

Astronomers know dark matter exists because its gravity affects other things, such as light. But understanding what dark matter is remains an active area of research.

With the release of its first images this month, the Vera C. Rubin Observatory has begun a 10-year mission to help unravel the mystery of dark matter. The observatory will continue the legacy of its namesake, a trailblazing astronomer who advanced our understanding of the other 85% of the universe.

As a historian of astronomy, I’ve studied how Vera Rubin’s contributions have shaped astrophysics. The observatory’s name is fitting, given that its data will soon provide scientists with a way to build on her work and shed more light on dark matter.

Wide view of the universe

From its vantage point in the Chilean Andes mountains, the Rubin Observatory will document everything visible in the southern sky. Every three nights, the observatory and its 3,200 megapixel camera will make a record of the sky.

This camera, about the size of a small car, is the largest digital camera ever built. Images will capture an area of the sky roughly 45 times the size of the full Moon. With a big camera with a wide field of view, Rubin will produce about five petabytes of data every year. That’s roughly 5,000 years’ worth of MP3 songs.

After weeks, months and years of observations, astronomers will have a time-lapse record revealing anything that explodes, flashes or moves – such as supernovas, variable stars or asteroids. They’ll also have the largest survey of galaxies ever made. These galactic views are key to investigating dark matter.

Galaxies are the key

Deep field images from the Hubble Space Telescope, the James Webb Space Telescope and others have visually revealed the abundance of galaxies in the universe. These images are taken with a long exposure time to collect the most light, so that even very faint objects show up.

Researchers now know that those galaxies aren’t randomly distributed. Gravity and dark matter pull and guide them into a structure that resembles a spider’s web or a tub of bubbles. The Rubin Observatory will expand upon these previous galactic surveys, increasing the precision of the data and capturing billions more galaxies.

In addition to helping structure galaxies throughout the universe, dark matter also distorts the appearance of galaxies through an effect referred to as gravitational lensing.

Light travels through space in a straight line − unless it gets close to something massive. Gravity bends light’s path, which distorts the way we see it. This gravitational lensing effect provides clues that could help astronomers locate dark matter. The stronger the gravity, the bigger the bend in light’s path.

Many galaxies, represented as bright dots, some blurred, against a dark background.
The white galaxies seen here are bound in a cluster. The gravity from the galaxies and the dark matter bends the light from the more distant galaxies, creating contorted and magnified images of them. NASA, ESA, CSA and STScI

Discovering dark matter

For centuries, astronomers tracked and measured the motion of planets in the solar system. They found that all the planets followed the path predicted by Newton’s laws of motion, except for Uranus. Astronomers and mathematicians reasoned that if Newton’s laws are true, there must be some missing matter – another massive object – out there tugging on Uranus. From this hypothesis, they discovered Neptune, confirming Newton’s laws.

With the ability to see fainter objects in the 1930s, astronomers began tracking the motions of galaxies.

California Institute of Technology astronomer Fritz Zwicky coined the term dark matter in 1933, after observing galaxies in the Coma Cluster. He calculated the mass of the galaxies based on their speeds, which did not match their mass based on the number of stars he observed.

He suspected that the cluster could contain an invisible, missing matter that kept the galaxies from flying apart. But for several decades he lacked enough observational evidence to support his theory.

A woman adjusting a large piece of equipment.
Vera Rubin operates the Carnegie spectrograph at Kitt Peak National Observatory in Tucson. Carnegie Institution for Science, CC BY

Enter Vera Rubin

In 1965, Vera Rubin became the first women hired onto the scientific staff at the Carnegie Institution’s Department of Terrestrial Magnetism in Washington, D.C.

She worked with Kent Ford, who had built an extremely sensitive spectrograph and was looking to apply it to a scientific research project. Rubin and Ford used the spectrograph to measure how fast stars orbit around the center of their galaxies.

In the solar system, where most of the mass is within the Sun at the center, the closest planet, Mercury, moves faster than the farthest planet, Neptune.

“We had expected that as stars got farther and farther from the center of their galaxy, they would orbit slower and slower,” Rubin said in 1992.

What they found in galaxies surprised them. Stars far from the galaxy’s center were moving just as fast as stars closer in.

“And that really leads to only two possibilities,” Rubin explained. “Either Newton’s laws don’t hold, and physicists and astronomers are woefully afraid of that … (or) stars are responding to the gravitational field of matter which we don’t see.”

Data piled up as Rubin created plot after plot. Her colleagues didn’t doubt her observations, but the interpretation remained a debate. Many people were reluctant to accept that dark matter was necessary to account for the findings in Rubin’s data.

Rubin continued studying galaxies, measuring how fast stars moved within them. She wasn’t interested in investigating dark matter itself, but she carried on with documenting its effects on the motion of galaxies.

A quarter with a woman looking upwards engraved onto it.
A U.S quarter honors Vera Rubin’s contributions to our understanding of dark matter. United States Mint, CC BY

Vera Rubin’s legacy

Today, more people are aware of Rubin’s observations and contributions to our understanding of dark matter. In 2019, a congressional bill was introduced to rename the former Large Synoptic Survey Telescope to the Vera C. Rubin Observatory. In June 2025, the U.S. Mint released a quarter featuring Vera Rubin.

Rubin continued to accumulate data about the motions of galaxies throughout her career. Others picked up where she left off and have helped advance dark matter research over the past 50 years.

In the 1970s, physicist James Peebles and astronomers Jeremiah Ostriker and Amos Yahil created computer simulations of individual galaxies. They concluded, similarly to Zwicky, that there was not enough visible matter in galaxies to keep them from flying apart.

They suggested that whatever dark matter is − be it cold stars, black holes or some unknown particle − there could be as much as 10 times the amount of dark matter than ordinary matter in galaxies.

Throughout its 10-year run, the Rubin Observatory should give even more researchers the opportunity to add to our understanding of dark matter.

Samantha Thompson, Astronomy Curator, National Air and Space Museum, Smithsonian Institution

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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It is difficult to say anything more as my comment will mean practically nothing compared to Patrice Ayme and Samantha Thompson.

I am just grateful that these fine people publish their research with permission for it to be republished elsewhere. Thank you!

This strange and beautiful place

Pondering on space.

Like so many people, I am fascinated by the universe. Just our own universe is staggering. Here are some items published on the NASA website.

Solar System Facts

Our solar system includes the Sun, eight planets, five officially named dwarf planets, hundreds of moons, and thousands of asteroids and comets.

Our solar system is located in the Milky Way, a barred spiral galaxy with two major arms, and two minor arms. Our Sun is in a small, partial arm of the Milky Way called the Orion Arm, or Orion Spur, between the Sagittarius and Perseus arms. Our solar system orbits the center of the galaxy at about 515,000 mph (828,000 kph). It takes about 230 million years to complete one orbit around the galactic center.

Now to the centre of our universe. And it give me pleasure to republish this account.

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Where is the center of the universe?

In space, there are four dimensions: length, width, height and time. scaliger/iStock/NASA via Getty Images Plus

Rob Coyne, University of Rhode Island

About a century ago, scientists were struggling to reconcile what seemed a contradiction in Albert Einstein’s theory of general relativity.

Published in 1915, and already widely accepted worldwide by physicists and mathematicians, the theory assumed the universe was static – unchanging, unmoving and immutable. In short, Einstein believed the size and shape of the universe today was, more or less, the same size and shape it had always been.

But when astronomers looked into the night sky at faraway galaxies with powerful telescopes, they saw hints the universe was anything but that. These new observations suggested the opposite – that it was, instead, expanding.

Scientists soon realized Einstein’s theory didn’t actually say the universe had to be static; the theory could support an expanding universe as well. Indeed, by using the same mathematical tools provided by Einstein’s theory, scientists created new models that showed the universe was, in fact, dynamic and evolving.

I’ve spent decades trying to understand general relativity, including in my current job as a physics professor teaching courses on the subject. I know wrapping your head around the idea of an ever-expanding universe can feel daunting – and part of the challenge is overriding your natural intuition about how things work. For instance, it’s hard to imagine something as big as the universe not having a center at all, but physics says that’s the reality.

The universe gets bigger every day.

The space between galaxies

First, let’s define what’s meant by “expansion.” On Earth, “expanding” means something is getting bigger. And in regard to the universe, that’s true, sort of. Expansion might also mean “everything is getting farther from us,” which is also true with regard to the universe. Point a telescope at distant galaxies and they all do appear to be moving away from us.

What’s more, the farther away they are, the faster they appear to be moving. Those galaxies also seem to be moving away from each other. So it’s more accurate to say that everything in the universe is getting farther away from everything else, all at once.

This idea is subtle but critical. It’s easy to think about the creation of the universe like exploding fireworks: Start with a big bang, and then all the galaxies in the universe fly out in all directions from some central point.

But that analogy isn’t correct. Not only does it falsely imply that the expansion of the universe started from a single spot, which it didn’t, but it also suggests that the galaxies are the things that are moving, which isn’t entirely accurate.

It’s not so much the galaxies that are moving away from each other – it’s the space between galaxies, the fabric of the universe itself, that’s ever-expanding as time goes on. In other words, it’s not really the galaxies themselves that are moving through the universe; it’s more that the universe itself is carrying them farther away as it expands.

A common analogy is to imagine sticking some dots on the surface of a balloon. As you blow air into the balloon, it expands. Because the dots are stuck on the surface of the balloon, they get farther apart. Though they may appear to move, the dots actually stay exactly where you put them, and the distance between them gets bigger simply by virtue of the balloon’s expansion.

split screen of a green balloon with red dots and a squiggle on the surface, lightly inflated and then much more blown up
It’s the space between the dots that’s growing. NASA/JPL-Caltech, CC BY

Now think of the dots as galaxies and the balloon as the fabric of the universe, and you begin to get the picture.

Unfortunately, while this analogy is a good start, it doesn’t get the details quite right either.

The 4th dimension

Important to any analogy is an understanding of its limitations. Some flaws are obvious: A balloon is small enough to fit in your hand – not so the universe. Another flaw is more subtle. The balloon has two parts: its latex surface and its air-filled interior.

These two parts of the balloon are described differently in the language of mathematics. The balloon’s surface is two-dimensional. If you were walking around on it, you could move forward, backward, left, or right, but you couldn’t move up or down without leaving the surface.

Now it might sound like we’re naming four directions here – forward, backward, left and right – but those are just movements along two basic paths: side to side and front to back. That’s what makes the surface two-dimensional – length and width.

The inside of the balloon, on the other hand, is three-dimensional, so you’d be able to move freely in any direction, including up or down – length, width and height.

This is where the confusion lies. The thing we think of as the “center” of the balloon is a point somewhere in its interior, in the air-filled space beneath the surface.

But in this analogy, the universe is more like the latex surface of the balloon. The balloon’s air-filled interior has no counterpart in our universe, so we can’t use that part of the analogy – only the surface matters.

A blown-up purple balloon on a blue background.
Trying to figure out how the universe works? Start by contemplating a balloon. Kristopher_K/iStock via Getty Images Plus

So asking, “Where’s the center of the universe?” is somewhat like asking, “Where’s the center of the balloon’s surface?” There simply isn’t one. You could travel along the surface of the balloon in any direction, for as long as you like, and you’d never once reach a place you could call its center because you’d never actually leave the surface.

In the same way, you could travel in any direction in the universe and would never find its center because, much like the surface of the balloon, it simply doesn’t have one.

Part of the reason this can be so challenging to comprehend is because of the way the universe is described in the language of mathematics. The surface of the balloon has two dimensions, and the balloon’s interior has three, but the universe exists in four dimensions. Because it’s not just about how things move in space, but how they move in time.

Our brains are wired to think about space and time separately. But in the universe, they’re interwoven into a single fabric, called “space-time.” That unification changes the way the universe works relative to what our intuition expects.

And this explanation doesn’t even begin to answer the question of how something can be expanding indefinitely – scientists are still trying to puzzle out what powers this expansion.

So in asking about the center of the universe, we’re confronting the limits of our intuition. The answer we find – everything, expanding everywhere, all at once – is a glimpse of just how strange and beautiful our universe is.

Rob Coyne, Teaching Professor of Physics, University of Rhode Island

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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That last paragraph says it all: ‘So in asking about the center of the universe, we’re confronting the limits of our intuition.’

Just wonderful!

Alex – The Ghost of the Forest

The second video from Alex and Lisa.

The video was produced on the 14th June, 2025.

Join us on an incredible Wildlife photography adventure through the wilds of Oregon, as we search for and capture stunning images of three iconic raptors: the Great Grey Owl, the Bald Eagle, and the Osprey. What was amazing is that we did not see another photographer whilst photographing these magnificent raptors! From dense forests to riverbanks and high mountain meadows, Oregon is a paradise for birdwatchers and wildlife photographers alike. In this video, we take you behind the scenes of our journey—tracking elusive owls, watching bald eagles, and photographing ospreys.

It makes us extremely proud to be living in this part of America!

The first video shoot by Alex is here.

Keeping one’s garden wild

A great TED Talk.

We live on 13 acres. Even the land near to the house is difficult to keep tidy so when Jean and I saw this TED Talk given by Rebecca McMacin we were overjoyed. For having a tidy garden does much greater harm to wildlife than keeping it wild.

Before I get to the TED video, I just want to show you some photos I took last Saturday.

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Now to the TED Talk

Here is the description of the talk.

Many gardeners work hard to maintain clean, tidy environments … which is the exact opposite of what wildlife wants, says ecological horticulturist Rebecca McMackin. She shows the beauty of letting your garden run wild, surveying the success she’s had increasing biodiversity even in the middle of New York City — and offers tips for cultivating a garden that can be home to birds, bees, butterflies and more.

Here is Rebecca’s background.

Rebecca McMackin is an ecologically obsessed horticulturist who helps people create and care for beautiful gardens that provide habitat for birds, butterflies and soil microorganisms.

Why you should listen

Rebecca McMackin spent a decade as director of horticulture at Brooklyn Bridge Park, where she employed organic principles to manage 85 acres of diverse parkland. During her time overseeing the park’s ecology, stick bugs, rare mantids, threatened bees and lady bugs all returned to the park. The park’s urban biodiversity and successful use of ethical management strategies influenced thousands of people and other urban parks to adopt similar approaches.

In addition to her work designing public gardens, McMackin writes, lectures and teaches on ecological landscape management and pollination ecology. She recently installed an 8,000-square-foot native wildflower garden for the entrance to the Brooklyn Museum. She was a Loeb Fellow at the Harvard Graduate School of Design, while her work has been published by and featured in The New York Times, the Landscape Institute and on NPR and PBS.

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The video is just 12 minutes long and I encourage you to view it.

The BBC

A fascinating programme on Radio 4.

As many of you know I was born exactly six months before VE Day on May 8th, 1945.

We soon moved from Acton to 16 Toley Avenue, in Preston Road, Wembley. A short distance down Toley Ave was Ledway Drive that led up to Barn Hill Pond.

A review of Barn Hill Pond by a dog walker, Tara Furlong, in 2020.

It’s a pond on top of a hill, which gets smaller depending on how hot and dry the summer is. It has been known to have sightings of its own grey heron, mallards on occasion, etc. Fish may lurk in its depths, and frogspawn in the spring. There are views of Wembley, and across to central London from the trig point nearby, and aspirations to open up the view to Harrow-on-the-Hill. Take a little wander and you may spy St Paul’s Cathedral. A small number of benches are available, and the bins overflow in fine weather. There’s nothing but green space and houses nearby. It’s accessible via a fairly short, steep uphill walk on uneven ground from the unserviced car park, which can get very busy; or from Wembley Park. Photos on a typical British day – i.e. a bit cloudy and soggy.

Click this link in Google to view the scene.

As a young boy I well remember looking out from Barn Hill and seeing the devastation of the property from the Nazi bombers.

There are twenty programmes on Radio 4 that are about this postwar period in Britain. I have listened to the first three and have found them deeply interesting. Anyone interested in British history is recommended to listen to them. That is the link.

The blue waters

It was World Oceans Day yesterday.

To my mind, nothing beats the sights of the World’s oceans.

In the past, I spent four years living on a yacht, a Tradewind 33, out in Cyprus. During that time I cruised to Turkey, to Greece, to Algiers, and loved it.

Here’s an extract from World Oceans day website.

Why Earth’s oceans are so important

Earth’s oceans are critical to human survival. Indeed, more than half the oxygen in our atmosphere is generated via photosynthesis by phytoplankton and seaweed in oceans. In addition, millions of people depend on fish and other marine animals for food. Research on some marine organisms has led to the development of new medications. Moreover, ocean currents, known as global conveyor belts, help regulate Earth’s climate. 

Sir David Attenborough has produced a film Ocean and the trailer follows:

There is so much more to view on the World Oceans Day website. Please go to it.

Breaches of trust.

A riveting article from George Monbiot.

George Monbiot published an article in The Guardian recently that was as hard-hitting as I have ever read from him.

I found it very powerful even though I have not been living in England since 2008. Mr Monbiot has previously given me permission to republish his articles and here it is.

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Four-Year Plan

Posted on 3rd June 2025

Keir Starmer has accidentally given us four years in which to build a new political system. We should seize the chance.

By George Monbiot, published in the Guardian 27th May 2025

This feels terminal. The breaches of trust have been so frequent, so vast and so decisive that the voters Labour has already lost are unlikely to return. In one forum after another, I hear the same sentiments: “I voted for change, not the same or worse.” “I’ve voted Labour all my life, but that’s it for me.” “I feel I’ve been had.”

It’s not dissatisfaction. It’s not disillusionment. It’s revulsion: visceral fury, anger on a level I’ve seldom seen before, even towards Tory cruelties. Why? Because these are Tory cruelties, delivered by a party that claimed to be the only alternative, in our first-past-the-post electoral system.

Everyone can name at least some of the betrayals:

 cutting disability benefits; supplying weapons and, allegedly, intelligence to the Israeli government as it pursues genocide in Gaza; channelling Reform UK and Enoch Powell in maligning immigrants; slashing international aid; trashing wildlife and habitats while insulting and abusing people who want to protect them; announcing yet another draconian anti-protest law; leaving trans people in legal limbo; rigidly adhering to outdated and socially destructive fiscal rules; imposing further austerity on government departments and public services. Once the great hope of the oppressed, Labour has become the oppressor.

Like many people, I was wary of Keir Starmer. I had limited expectations, but I willed Labour to succeed. So I’ve watched aghast as he and his inner circle have squandered one of the greatest opportunities the party has ever been granted. They seem to despise people who voted for them, while courting and flattering those who didn’t and won’t.

The results? Last week, the polling company Thinks Insight & Strategy found that 52% of those who voted Labour in the 2024 general election are considering switching to the Liberal Democrats or the Greens. That’s more than twice as many as might migrate to Reform UK. The research group Persuasion UK estimates that Labour could lose 250 seatsas a result of this flight to more progressive parties (again, more than twice as many as it could lose through voters shifting to Reform). Figures compiled by the progressive thinktank Compass show that Labour would lose its majority on just a 6% swing. Already, while it won a massive majority on a measly 34% vote at the election, it now polls at just 22%.

Labour’s strategy is incomprehensible. Experience from the rest of Europe shows that when centrist parties adopt far-right rhetoric and policies, they empower the far right while shedding their own supporters.

What explains this idiocy? Labour has succumbed, quickly and hard, to the defining sickness of our undemocratic political system: the sofa cabinet system of close advisers. Opaque and unaccountable government favours opaque and unaccountable power. Ever receptive to the demands of rentiers, oligarchs, non-doms and corporations, Labour’s oh-so-clever strategists are moronically giftwrapping the country for Nigel Farage.

Governments don’t start conservative and turn radical. The cruelty will set like concrete. The likely result is annihilation in 2029. On this trajectory, it might not be surprising if Labour were left with seats in only double figures.

Perhaps it’s a blessing that Starmer has shown his hand so soon, as we now have four years in which to prepare. I’m not a party person: for me, it’s a question of what works. And now we can clearly see the shape of it.

The Compass analysis, published in December, reveals extreme electoral volatility. This is caused by a combination of public fury towards austerity, exclusion, rip-off rents and startlingly low rates of wellbeing, and the “democratic mayhem” resulting from a first-past-the-post system in which five parties are now polling at 10% or more. Small vote shifts in this situation can cause wild fluctuations in the allocation of seats.

The report points out that the UK is an overwhelmingly progressive nation: in all but one election since 1979 most voters have supported left or centre-left parties. Of 15 nations surveyed, the UK has the extraordinary distinction of being both the furthest to the left and the most consistent elector of rightwing governments. Why? Because of our first-past-the-post system, which is grossly unfair not by accident but by design. Labour refuses to change it, as it wants to rule alone. The result is that most of the time it doesn’t rule at all.

The thinktank was hoping to mobilise the progressive majority around a revitalised Labour party, but that moment has passed. What the figures show, however, is massive potential for more radical change. A YouGov survey reveals that almost twice as many people want proportional representation in this country as those who wish to preserve the current system. So let’s build a government of parties that will introduce it.

Here’s the strategy. Join the Lib Dems, Greens, SNP or Plaid Cymru. As their numbers rise, other voters will see the tide turning. Encourage troubled Labour MPs to defect. Most importantly, begin the process in each constituency of bringing alienated voters together around a single candidate. This is what we did before the last election in South Devon, where polls had shown the anti-Tory vote evenly split between Labour and the Lib Dems. Through the People’s Primary designed by locals, the constituency decided to back the Lib Dems. The proof of the method can be seen less in the spectacular routing of the Conservatives (as similar upsets occurred elsewhere) than in the collapse in Labour’s numbers, which fell from 17% in 2019, and 26% in a poll before the primary began, to 6% in the 2024 election. The voters took back control, with startling results.

Whether you fully support any of these parties is beside the point. This coalition would break for ever the lesser-of-two-evils choice that Starmer has so cruelly abused, and which has for so long poisoned politics in this country. Game the system once and we’ll never have to game it again.

No longer will we be held hostage, no longer represented by people who hate us. It will be a tragedy if, as seems likely, Keir Starmer has destroyed the Labour party as a major political force. But it will be a blessing if he has also destroyed the two-party system.

http://www.monbiot.com

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Proportional representation is explained in detail here. There is also an explanation on WikiPedia here. From which I quote a small section:

Proportional representation (PR) refers to any electoral system under which subgroups of an electorate are reflected proportionately in the elected body. The concept applies mainly to political divisions (political parties) among voters. The aim of such systems is that all votes cast contribute to the result so that each representative in an assembly is mandated by a roughly equal number of voters, and therefore all votes have equal weight. Under other election systems, a bare plurality or a scant majority in a district are all that are used to elect a member or group of members. PR systems provide balanced representation to different factions, usually defined by parties, reflecting how votes were cast. Where only a choice of parties is allowed, the seats are allocated to parties in proportion to the vote tally or vote share each party receives.

That is a timely and powerful article from George Monbiot.

The building blocks of numbers

We are talking of prime numbers.

Science and mathematics have been a long interest of mine and I regret that I did not go to university to study science. But that was a long time ago!

However, thanks to The Conversation I can write about mathematics, in this case Prime Numbers.

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Prime numbers, the building blocks of mathematics, have fascinated for centuries − now technology is revolutionizing the search for them

Prime numbers are numbers that are not products of smaller whole numbers. Jeremiah Bartz

Jeremiah Bartz, University of North Dakota

A shard of smooth bone etched with irregular marks dating back 20,000 years puzzled archaeologists until they noticed something unique – the etchings, lines like tally marks, may have represented prime numbers. Similarly, a clay tablet from 1800 B.C.E. inscribed with Babylonian numbers describes a number system built on prime numbers.

As the Ishango bone, the Plimpton 322 tablet and other artifacts throughout history display, prime numbers have fascinated and captivated people throughout history. Today, prime numbers and their properties are studied in number theory, a branch of mathematics and active area of research today.

A history of prime numbers

A long, thin shard of bone with small lines scratched into it.
Some scientists guess that the markings on the Ishango bone represent prime numbers. Joeykentin/Wikimedia Commons, CC BY-SA

Informally, a positive counting number larger than one is prime if that number of dots can be arranged only into a rectangular array with one column or one row. For example, 11 is a prime number since 11 dots form only rectangular arrays of sizes 1 by 11 and 11 by 1. Conversely, 12 is not prime since you can use 12 dots to make an array of 3 by 4 dots, with multiple rows and multiple columns. Math textbooks define a prime number as a whole number greater than one whose only positive divisors are only 1 and itself.

Math historian Peter S. Rudman suggests that Greek mathematicians were likely the first to understand the concept of prime numbers, around 500 B.C.E.

Around 300 B.C.E., the Greek mathematician and logician Euler proved that there are infinitely many prime numbers. Euler began by assuming that there is a finite number of primes. Then he came up with a prime that was not on the original list to create a contradiction. Since a fundamental principle of mathematics is being logically consistent with no contradictions, Euler then concluded that his original assumption must be false. So, there are infinitely many primes.

The argument established the existence of infinitely many primes, however it was not particularly constructive. Euler had no efficient method to list all the primes in an ascending list.

a diagram showing prime numbers as dots in rows, with composite numbers as dots arranged in rectangles of at least two rows of dots, with the same number of dots in each row.
Prime numbers, when expressed as that number of dots, can be arranged only in a single row or column, rather than a square or rectangle. David Eppstein/Wikimedia Commons

In the middle ages, Arab mathematicians advanced the Greeks’ theory of prime numbers, referred to as hasam numbers during this time. The Persian mathematician Kamal al-Din al-Farisi formulated the fundamental theorem of arithmetic, which states that any positive integer larger than one can be expressed uniquely as a product of primes.

From this view, prime numbers are the basic building blocks for constructing any positive whole number using multiplication – akin to atoms combining to make molecules in chemistry.

Prime numbers can be sorted into different types. In 1202, Leonardo Fibonacci introduced in his book “Liber Abaci: Book of Calculation” prime numbers of the form (2p – 1) where p is also prime.

Today, primes in this form are called Mersenne primes after the French monk Marin Mersenne. Many of the largest known primes follow this format.

Several early mathematicians believed that a number of the form (2p – 1) is prime whenever p is prime. But in 1536, mathematician Hudalricus Regius noticed that 11 is prime but not (211 – 1), which equals 2047. The number 2047 can be expressed as 11 times 89, disproving the conjecture.

While not always true, number theorists realized that the (2p – 1) shortcut often produces primes and gives a systematic way to search for large primes.

The search for large primes

The number (2p – 1) is much larger relative to the value of p and provides opportunities to identify large primes.

When the number (2p – 1) becomes sufficiently large, it is much harder to check whether (2p – 1) is prime – that is, if (2p – 1) dots can be arranged only into a rectangular array with one column or one row.

Fortunately, Édouard Lucas developed a prime number test in 1878, later proved by Derrick Henry Lehmer in 1930. Their work resulted in an efficient algorithm for evaluating potential Mersenne primes. Using this algorithm with hand computations on paper, Lucas showed in 1876 that the 39-digit number (2127 – 1) equals 170,141,183,460,469,231,731,687,303,715,884,105,727, and that value is prime.

Also known as M127, this number remains the largest prime verified by hand computations. It held the record for largest known prime for 75 years.

Researchers began using computers in the 1950s, and the pace of discovering new large primes increased. In 1952, Raphael M. Robinson identified five new Mersenne primes using a Standard Western Automatic Computer to carry out the Lucas-Lehmer prime number tests.

As computers improved, the list of Mersenne primes grew, especially with the Cray supercomputer’s arrival in 1964. Although there are infinitely many primes, researchers are unsure how many fit the type (2p – 1) and are Mersenne primes.

By the early 1980s, researchers had accumulated enough data to confidently believe that infinitely many Mersenne primes exist. They could even guess how often these prime numbers appear, on average. Mathematicians have not found proof so far, but new data continues to support these guesses.

George Woltman, a computer scientist, founded the Great Internet Mersenne Prime Search, or GIMPS, in 1996. Through this collaborative program, anyone can download freely available software from the GIMPS website to search for Mersenne prime numbers on their personal computers. The website contains specific instructions on how to participate.

GIMPS has now identified 18 Mersenne primes, primarily on personal computers using Intel chips. The program averages a new discovery about every one to two years.

The largest known prime

Luke Durant, a retired programmer, discovered the current record for the largest known prime, (2136,279,841 – 1), in October 2024.

Referred to as M136279841, this 41,024,320-digit number was the 52nd Mersenne prime identified and was found by running GIMPS on a publicly available cloud-based computing network.

This network used Nvidia chips and ran across 17 countries and 24 data centers. These advanced chips provide faster computing by handling thousands of calculations simultaneously. The result is shorter run times for algorithms such as prime number testing.

A small rectangle metal chip reading 'nVIDIA'
New and increasingly powerful computer chips have allowed prime-number hunters to find increasingly larger primes. Fritzchens Fritz/Flickr

The Electronic Frontier Foundation is a civil liberty group that offers cash prizes for identifying large primes. It awarded prizes in 2000 and 2009 for the first verified 1 million-digit and 10 million-digit prime numbers.

Large prime number enthusiasts’ next two challenges are to identify the first 100 million-digit and 1 billion-digit primes. EFF prizes of US$150,000 and $250,000, respectively, await the first successful individual or group.

Eight of the 10 largest known prime numbers are Mersenne primes, so GIMPS and cloud computing are poised to play a prominent role in the search for record-breaking large prime numbers.

Large prime numbers have a vital role in many encryption methods in cybersecurity, so every internet user stands to benefit from the search for large prime numbers. These searches help keep digital communications and sensitive information safe.

Jeremiah Bartz, Associate Professor of Mathematics, University of North Dakota

This article is republished from The Conversation under a Creative Commons license. Read the original article.

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I find it unbelievable that there are prizes for the first 100 million-digit prime number and also the first 1 billion-digit prime number. It is so far away from my understanding of these numbers that all I can say is: I find it unbelievable!

Your start in a vet business

Penny Martin regularly sends me content that I can publish as a post for you kind people.

And so it is with this one.

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Going Green with Fur and Grit: How to Launch an Eco-Friendly Pet Care Business That Actually Work

You’ve been sitting on the idea for a while now. Maybe it started with that pile of single-use plastic baggies after your dog’s walk, or the ingredient list on your cat’s kibble that read more like a chemistry project than actual food. Maybe you just got tired of feeling like you had to choose between loving your pet and loving the planet. Whatever the reason, you’re here now, staring down the reality of launching a business that’s not only built for animals—but built for good. You want to make something that matters. And you can. But you need to know exactly what you’re walking into.

Anchor Yourself in a Real Way
 
You can’t build this kind of business on good vibes and a cool logo. Before anything else—before the business plan, the branding, or the Instagram account—you’ve got to know exactly why you’re doing this. If your reason isn’t rooted in something deeply personal, something that makes your chest tighten when you think about it, you’ll burn out fast. Maybe it’s watching your senior dog react to over-processed treats, or maybe it’s the garbage island growing in the ocean—whatever it is, let that be your compass.

Streamline the Chaos with the Right Tools

When you’re building a mission-driven business from scratch, the backend can get messy fast. That’s where using an all-in-one business platform becomes a game-changer—it keeps your focus on your values instead of your paperwork. Whether you’re forming an LLC, managing compliance, creating a website, or handling finances, this type of platform can provide comprehensive services and expert support to ensure business success. Platforms like ZenBusiness are built for entrepreneurs like you, giving you the structure to stay organized while you pour your energy into the work that really matters.

Get Ruthlessly Local with Sourcing
 
If you’re serious about sustainability, you’ve got to look hard at where your products come from. Local sourcing doesn’t just reduce your carbon footprint—it tells your community that you care about it. Reach out to nearby farms, independent makers, and ethical manufacturers who align with your mission. Not only will this lower your shipping emissions, it’ll also create real relationships with partners who have skin in the game—and people can feel that authenticity the moment they walk through your door.

Know That Packaging Will Be a Battle
 
You’re going to lose sleep over packaging. You’ll try compostable options that fall apart in humid weather. You’ll learn that “recyclable” doesn’t mean the same thing in every city. And somewhere along the way, you’ll realize that the most sustainable solution might be the least convenient one. This is the part where you have to experiment, ask questions, and stay transparent with your customers. No one expects perfection—but they’ll appreciate your effort to figure it out.

Make the Community Your Co-Founders
 
You’re not building this business for yourself. You’re building it for every person who loves their animal and wants to do better by the planet. So bring them in early. Host small events, set up “ask me anything” nights, partner with local shelters, and turn your customer base into a real community. These people won’t just buy your products—they’ll give you feedback, advocate for your brand, and make you feel less alone when the grind gets real.

Ditch the Guilt, Offer Solutions
 
You’re not here to shame anyone. The pet parent buying big-box kibble isn’t your enemy—they’re someone who probably hasn’t been offered a better option yet. So don’t lecture. Instead, educate through action. Make eco-friendly choices feel fun, feel doable, and feel worth it. When you center your messaging on empowerment instead of guilt, people are way more likely to stick around—and tell their friends.

Teach Through Curiosity, Not Preaching
 
People want to learn, but they don’t want to be condescended to. Your job is to become the kind of brand that shares knowledge without turning it into a TED Talk. Drop bite-sized facts on your packaging, start conversations in-store, and use your social platforms to casually open people’s eyes. Think of it like planting seeds—not every customer will bloom overnight, but the ones who do will remember how you made them feel when they were just getting started.

Hire with Heart, Not Just Skill
 
You can train someone to trim nails or restock shelves, but you can’t teach them to care. The team you build needs to believe in the mission as much as you do. They’re the ones explaining the difference between corn-based and petroleum-based bags to a frazzled pet parent who’s late for pickup. If your staff is just collecting paychecks, your message won’t land. But if they’re aligned with your values? That’s when your business becomes a movement.

Don’t Let Perfect Be the Point
 
You will mess up. You’ll stock a “sustainable” product that turns out to be greenwashed. You’ll order packaging that gets held up in customs. You’ll have days where you wonder if any of this actually matters. That’s normal. Progress in this space is messy, nonlinear, and full of trade-offs. The key is to keep going, stay honest, and let your customers come along for the ride. They don’t need you to be flawless—they just need to believe you’re trying.

Starting an eco-conscious pet care business means doing things the hard way on purpose. It means waking up early to answer emails from suppliers and staying up late comparing compostable labels. It means showing up for your customers, your team, your animals—and the planet. But if your heart’s in the right place and your feet stay on the ground, you’ll build something that matters. And really, that’s the kind of work worth doing.

Discover the wisdom of our loyal companions and explore the journey of life with Learning from Dogs, where every post is a step towards understanding and fulfillment.

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As a very ex-entrepreneur, I can tell you that there is much in Penny’s article that applies to starting any business.

And as an ex-salesman, everything starts with the customer. The persons who are attracted to what you are selling. It is hard work but pleasing work. Before I started Dataview I worked for IBM UK in their office products division, as a salesman. I loved the job!