Tag: Sun Life

Now this IS smart!

A very good idea from the Canadians

Read this quote:

“Time and again we see behaviour by people – we are talking highly educated, high income people – who are making less than ideal financial decisions for themselves and their families,” said one source. “Other countries that have developed a strategy have focused on education in high schools. This task force has come to the early conclusion that, while enhanced financial education is vital over the long term, it is insufficient.”

The first sentence is so important, to my mind, that it is worth repeating, “Time and again we see behaviour by people – we are talking highly educated, high income people – who are making less than ideal financial decisions for themselves and their families,

This comes from a piece published by the Canadian newspaper, The Globe and Mail, about a Canadian taskforce that is

Group will be headed by Sun Life's Don Stewart

looking into ways of making Canadians “more savvy” about their personal finances.

The financial industry is very adept at producing complex financial products that are almost beyond the limits of the understanding of good common people.  We, the people, need to be much smarter and that’s why this initiative from the Canadians seems, on the surface, to be such an excellent idea.

By Paul Handover