Tag: William McDonough

Future for Societies

The glass is filled half-way.  Is it half-full or half-empty?

This is a rhetorical question, of course.  It is what comes to mind as I write this simply because of a small half-full/half-empty experience in the last 10 minutes.  Let me explain.

I had started watching a video on TED.com.  This one was entitled Jared Diamond on why societies collapse.  Within a few minutes I started drifting to the comments, and read:

Jared Diamond talks of how societies choose (unwittingly) to collapse. William McDonough with his Cradle to Cradle concept also talks about choices and provides ‘Love of all children of all species for all time’ as a positive conscious choice.

With goals or missions in place (for example profit for businesses) humans have achieved amazing things.

So what would happen if all groups, families and individuals followed a mission of ‘Love of all children of all species for all time’?

I rather liked that.  We always have choices. A positive conscious choice is always better.

So I stopped the Jared Diamond lecture and found the William McDonough one, also on TED.com, and conveniently shared on YouTube.  It’s just 20 minutes long, so settle down somewhere, perhaps with a glass filled half-way with something!

By Paul Handover