Various photographs taken by me.
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Picture Parade Five Hundred and Twenty-Four
Year: 2026
Knowledge
The following is an excellent message.
The Conversation yet again have published an excellent post. It is about becoming a more informed person.
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Most people don’t know what they don’t know, but think they do – correcting your metaknowledge can make you a better teacher and learner
Tommy Blanchard, Tufts University
Do you know what the Apple logo looks like?
Chances are, you think you do. It’s ubiquitous and iconic. How could you not know it?
But when tested, it turns out very few people can remember all the features of the logo. One study of 85 people found that only about half could pick the correct logo out of a lineup of similar ones. And only one person could correctly draw it.
This isn’t an isolated example. A classic study from 1979 found that people similarly couldn’t draw a penny accurately or pick out a correctly drawn penny from incorrect ones.
People aren’t just bad at remembering things they see all the time, but also in actually knowing how they work. In a 2006 study, many people made significant errors when drawing a bicycle, like putting the chain around the front wheel as well as the back wheel. More than just a forgotten detail, putting the chain around both wheels shows a deeper misunderstanding of how a bicycle works. A bicycle with a chain around both wheels wouldn’t be able to turn.
It turns out people’s knowledge of how the world works is often fragmented and sketchy at best. They systematically overestimate their understanding of everyday devices and natural phenomena. People will tend to give themselves high ratings on how well they understand something, such as how bicycles or zippers work. But when they’re asked to actually explain the mechanics of these objects, their ratings of their understanding typically drop.
Just like how your knowledge of the world around you is imperfect, your knowledge about your own knowledge – also called metaknowledge – is often flawed. My field of cognitive science has been uncovering various gaps in human metaknowledge for decades.
If people are systematically overconfident about how well they understand things, why don’t they notice when they don’t understand something? And what can people do to better recognize the limits of their own knowledge?
Why you think you know more than you do
Researchers have identified several factors behind people’s overconfidence in their knowledge.
One is that people confuse environmental support with understanding: The information is out in the world but not actually in your head. With a bicycle or a zipper, all of the parts are visible to you, and you may confuse this transparency for an internal understanding of how they work. But until you go to use that knowledge by attempting to explain how they work, you may not recognize that you don’t understand how those parts interact.
A second factor is confusing different levels of analysis. People can often describe how something works at a very high level. You know that the engine of a car makes the car go, and the brakes slow and stop the vehicle. But confidence in your high-level understanding of the car may bias you to think you also have a good grasp of the finer details, like how the engine pistons and brake pads work.
Additionally, people can be blind to the ways their knowledge shapes their own perception. In one study, researchers had participants tap out the tune to a popular song. On average, the tappers thought listeners would be able to identify the song about 50% of the time. But when listeners had to identify the tapped song, they actually could identify it only 2.5% of the time. The tappers didn’t realize how much their knowledge was making identifying the song seem easy to them.
This disconnect has consequences beyond whether someone else can understand your Morse code version of a song. When teaching people, whether in formal classroom settings or through casual mentorship, you can sometimes have an expert blind spot: the inability to recognize the difficulties beginners face when learning something you have expertise in.
Building expertise often involves internalizing knowledge to the point where it becomes invisible to you. You draw on knowledge you don’t realize you have, making it hard to relate to learners who lack this knowledge – and, of course, hard for learners to relate to your teaching. You might have experienced this when you’ve gotten partway through explaining something, only to realize you’ve been using jargon you forgot isn’t common knowledge and lost your listener.
How to address metaknowledge failures
Your metaknowledge can fail in two directions: You can think you know more than you do, and you can be blind to how much you’re relying on knowledge you do have. Each calls for a different response to correct it.
When you’re overconfident in your knowledge, the remedy is using that knowledge. You’ll quickly realize how much you actually understand and dial down your confidence. Challenging yourself to actually try to walk through how something works is a great exercise in intellectual humility – that is, recognizing that you may be wrong – and can keep you from getting out over your skis.
Building a greater appreciation for what you know is more difficult. You can’t simply unlearn what you’ve internalized. But what this challenge shows is that, to some extent, knowing a subject and knowing how to teach it are two separate skills. Some experts are great teachers, but not simply by virtue of being experts. Recognizing that you have to approach teaching with humility, and that your expertise doesn’t automatically make you a skilled teacher, can go a long way toward making you a better teacher and mentor.
These aren’t easy and quick fixes to failures of metaknowledge. Both require ongoing intellectual humility and a willingness to distrust your own confidence. But acknowledging the fallibility of your own metaknowledge is a good place to start.
Tommy Blanchard, Research Associate in Cognitive Science, Tufts University
This article is republished from The Conversation under a Creative Commons license. Read the original article.
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This article is of particular interest for me. Because a few years ago, I had a biking accident at the local Merlin (OR) rail crossing. I banged my head badly and was unconscious for about eight minutes. Later on the surgeon who operated on my head said that I was lucky to be alive but that from here on my memory would be poor.
I work very hard to try and remember the items that I want to. And without my pocket book to write things down, I would be so much more forgetful.
Starting your own business
And even better if it involves dogs.
Another wonderful article from Penny Martin.
Years ago I started my own business back in England. It was wonderful. It was very different to what I expected. It was exciting, and tiring. In the main, I worked seven days a week!
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How to Start a Successful Pet Treat Bakery Inspired by Your Dog
For beginner dog owners who feel calmer, more connected, and more themselves around their pups, the idea of launching a pet bakery can feel both exciting and out of reach. The tension is real: canine-inspired business ideas spark hope, but uncertainty about what’s “safe,” what’s realistic, and what dogs truly need can stop dog owner entrepreneurship before it starts. A pet treat bakery business can be more than a hobby when it’s built with care, clarity, and respect for the animals it serves. With the right mindset, launching a pet bakery becomes a grounded next step.
Quick Summary: Starting a Pet Treat Bakery
- Start by researching the pet treat market to confirm demand and spot clear customer needs.
- Start by building a simple business plan that maps products, pricing, and day to day operations.
- Start by focusing on essential launch strategies that keep your bakery realistic and manageable.
- Start by choosing funding options that fit your budget and help you grow steadily.
Build the Business Backbone: Budgeting, Leadership, and Management
Going back to school for a business degree can help you sharpen the fundamentals behind budgeting, leading, and managing day-to-day decisions, so your big-hearted dog treat dream has a sturdy backbone. A business degree can also teach practical skills in accounting, business, communications, or management that translate directly into running any small operation. And because online degree programs are designed for flexibility, it’s often easier to keep working full-time while staying on top of your studies. When you’re ready to explore options, learn more about accredited online business bachelor’s programs.
With that groundwork in place, you’ll be ready to walk through the step-by-step process of opening your pet treat bakery.
From Recipe Idea to First Pet Treat Sale
With that groundwork in place, here’s your path to action.
This process helps you turn your dog-inspired treat idea into a real, legal, sellable product. It matters because dogs model integrity so well: they are consistent, they listen for feedback, and they earn trust one small choice at a time, which is exactly how a good bakery is built.
- Step 1: Develop one “signature” recipe and test it
Start with a simple base recipe using dog-safe ingredients, then make small, trackable changes one variable at a time (texture, size, bake time). Share samples with a few trusted dog-owner friends and ask for honest notes about smell, crumbiness, and how dogs react. Keep a mini “treat journal” so your results are repeatable, like your dog’s steady routines. - Step 2: Choose your selling setup and confirm licensing
Decide where you will produce treats (home kitchen, shared commercial kitchen, or a rented space) because that choice affects permits, inspections, and packaging rules. Write down your product list and how you plan to sell (online, markets, local shops), then call your city or county office to ask what you must file before you accept money. Build integrity early by doing this before you print labels or buy bulk supplies. - Step 3: Source suppliers and price your treats clearly
List your must-have ingredients and packaging, then get quotes from at least two vendors for each so you can compare quality, minimums, and delivery times. Set a price that covers ingredients, packaging, test batches, and your time, not just the flour and peanut butter. - Step 4: Build a brand that reflects your values
Pick a bakery name, a short promise (for example, “simple ingredients, honest sourcing”), and 2 to 3 product names that are easy to remember. Create labels that match what you actually do, not what sounds impressive, and write a short origin story about what your dog taught you about consistency and care. Trust grows when your branding and your behavior line up. - Step 5: Market, take pre-orders, and make your first sale
Start small with a weekly batch schedule, a simple order form, and a clear pickup or shipping plan. Post behind-the-scenes photos of testing days, ingredient prep, and your dog “quality control,” and invite early customers to review honestly.
Small, consistent steps earn loyal customers, just like your dog earns trust every day.
Pet Treat Bakery Questions Dog Owners Ask Most
Q: What rules do I need to follow before selling dog treats?
A: Start by calling your local business licensing office and your state agriculture or feed control agency to ask how pet treats are classified where you live. Requirements often include a business license, approved production space, labeling rules, and possible registration. Keep a simple compliance checklist and treat it like your dog’s “house rules”: clear, consistent, and non-negotiable.
Q: How do I keep my treats food-safe if I’m baking in small batches?
A: Write down a basic safety plan: clean and sanitize surfaces, separate allergens, date every batch, and store ingredients in sealed containers. Use a batch log so you can trace what went into each run if a customer has a concern. When in doubt, simplify ingredients and processes until you can do them the same way every time.
Q: Can I say my treats help with anxiety, allergies, or joint health?
A: Be careful with health claims because they can trigger stricter oversight and customer distrust. Stick to truthful, verifiable statements like ingredients, sourcing, and texture benefits, and encourage pet parents to consult their veterinarian for medical needs. Integrity in marketing protects both dogs and your business.
Q: How do I find my first customers without feeling salesy?
A: Lead with service: offer a small sampler box to a few dog-owning communities and ask for specific feedback and referrals. Share your story, your standards, and your consistency, because trust sells better than hype.
Q: What’s the biggest risk that makes new pet treat bakeries stall out?
A: One common trap is making a “great” product that nobody buys. Reduce that risk by taking pre-orders, validating pricing early, and tracking repeat purchases instead of likes. Let your dog’s honesty guide you: listen to real behavior, not wishful thinking.
Keep it simple, stay truthful, and let trust grow one good batch at a time.
Turning Dog-Led Treat Ideas Into a Trustworthy Bakery Brand
Starting a pet treat bakery can feel like a tug-of-war between big dreams and the real-world rules that keep pets safe and customers confident. The path that holds up is entrepreneurial motivation guided by integrity in business, making careful choices, staying consistent, and letting care lead every decision. When that mindset becomes the foundation, long-term business success looks less like luck and more like steady trust, repeat orders, and word-of-mouth that grows through community engagement.
Build trust first, and the bakery grows from there. You can take one next step today by starting a simple conversation, ask a local pet group what they look for in treats and listen closely. That kind of care creates resilience, connection, and a healthier, steadier business life for inspiring pet bakery founders.
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Thank you, Penny, for another great article. As an ex-salesman of office software, running my own business, I can vouch for trust in yourself, your company, and, especially, keeping the customer happy, being the most important qualities.
As the say goes: “The customer is always right.”
Connecting with the natural world
Please, please, let us remember this.
It is my habit to listen to BBC Radio 4 in the early morning. Especially The World at One from 13:00 to 13:45 BST and then, usually, the 15-minute programme transmitted immediately afterwards.
Yesterday, that programme was the start of a new ten-part series called RINSED. Here’s how it is described on the website:
1. The Bridge
Rinsed.
Episode 1 of 13
After watching their local river grow murky and lifeless, two retired neighbours decide to take on the water industry and its regulators. The unlikely sleuths begin a ten-year battle to clean up our rivers.
On the banks of the River Windrush in Oxfordshire, Kate Lamble meets campaigners Ash Smith and Peter Hammond
Reported and presented by Kate Lamble
Producer: Elle Scott
Sound Design: Andy Fell
Executive Producer: Joe Kent
Commissioning Executive: Tracy Williams
Commissioning Editor: Dan Clarke
Rinsed is a BBC Studios production for BBC Radio 4
Here is the link to the programme.
Learning from Dogs 
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