Sent to me by John Zande!

John, he of the blog site The Superstitious Naked Ape, recently sent me this appeal. I am very pleased to republish it here.

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Hello,
When I started Mercy For Animals nearly 20 years ago, I was a kid from the Midwest with a big dream and an unwavering determination to help animals. Building MFA was not easy. Our first meeting had three attendees. We had no money. But as we grew, I surrounded myself with incredible supporters like you, passionate volunteers, and committed colleagues.

MFA is the most meaningful endeavor of my life so far. My journey has been moving and inspiring. Working alongside such brilliant colleagues and implementing our shared vision of a kinder world for farmed animals has been an honor. Together, we have built MFA into the powerful organization it is today—one that achieves groundbreaking successes as the result of teamwork.

As MFA has grown in the past few years, I’ve found the personal and creative space to think about how I can best continue to shape our movement—and help more animals. This space led me to launch Circle V, the first vegan animal rights music festival, and to conceptualize and co-found The Good Food Institute, an organization that supports innovation in food and science to produce alternatives that are superior to animal products.

I’ve determined that I can be most effective right now by helping launch exciting new companies and initiatives. This means remaining in this creative, big-picture space and handing over much of the day-to-day operations at MFA to other skilled and respected leaders within the organization.
I’m proud to announce that our executive vice president, Matt Rice, has been promoted to president of MFA. I will continue to serve MFA as chair of the board of directors and will remain intimately involved in strategic decisions as the organization’s founder.

For more than 15 years, Matt Rice has been a central leader in the animal protection movement. He shares my vision for MFA and has implemented it with determination, tireless dedication, and compassion for animals and people.
Matt began in MFA’s New York office carrying out grassroots outreach before being promoted to director of operations. He later moved to Los Angeles to take over as director of investigations, working closely with our brave undercover investigators. Matt has overseen many of MFA’s biggest cases, most successful campaigns, and other victories. As executive vice president, he has overseen all departments.

Click below to watch a video about Matt and MFA’s priorities for 2018.

Matt is steadfast in his commitment to MFA. He is an ideal team player with sound judgment—a true powerhouse for animals. I trust him completely.

Matt is already working with other senior MFA leaders to implement new systems and structures, and we will launch compelling new campaigns this year. Matt is supported by a team of some of the best activists I’ve ever met.

I know that MFA will continue to break barriers and exceed expectations worldwide. Much remains to be done for animals, but we’ve proved time and again that for a movement built on love and persistence, no company is too powerful, no factory farm too big, and no government too mighty.

I’ve never been more optimistic about the future of MFA and our movement. Our greatest victories are still ahead.

Nathan Runkle
Founder

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Let me add that there is much information about the charity on WikiPedia, from which I quote a little:

Mercy For Animals (MFA) is an international non-profit organization dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies, founded in October 1999. Nathan Runkle is the group’s executive director and founder.^[1] Focusing primarily on advocacy on behalf of farmed animals, MFA runs a number of campaigns that aim to educate the public on animal protection issues and to encourage them to adopt a vegan diet.^[2] It has engaged in several undercover investigations, primarily of egg farms, and has produced television commercials showing the treatment of animals in slaughterhouses and factory farms.^[3] MFA is headquartered in Los Angeles.

Plus the charity’s website is here Mercy For Animals.

If you didn’t watch the video then, please, do it now.

Finally, please do what you can to support them.

Thank you, John, for sharing this with me.

 

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